HUBEI AGRICULTURAL SCIENCES

Exploration of strategies and ways of rural revitalization under the integration of culture and tourism：Based on the experience of Huzhou, the birthplace of “Two Mountains” theory

SHEN Chen-shi

2020, 59(19): 5-8. doi:10.14088/j.cnki.issn0439-8114.2020.19.001

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The integrated development of culture and tourism provides new opportunities for upgrading rural tourism, realizing a new round of innovative development and better promoting rural revitalization. From three aspects, this paper analyzed that cultural and tourism integration has injected new momentum into rural revitalization; it also discussed the successful experience of Huzhou city, Zhejiang province, where the concept of “Two Mountains” was born. The practical exploration experience of Huzhou city shows that in the practice of promoting rural revitalization by cultural and tourism integration development, all localities must adhere to the planning guidance, integrated development, innovation prying, brand driven and element linkage, which can effectively break the bottleneck of the integration of rural culture and tourism, promote the deep integration of rural culture and tourism, improve the quality and efficiency. On this basis, the strategies and path selection of deepening cultural and tourism integration and helping rural revitalization were put forward.

Rethinking on the theoretical logic, 100-year practice and path of rural revitalization：Based on modernization of human

ZHANG Zhi-hui, HUANG Ping, WANG Hua, YANG Ya-dong, JIANG Zi-chun, LIU Jian

2020, 59(19): 9-14. doi:10.14088/j.cnki.issn0439-8114.2020.19.002

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The realistic proposition, core direction and theoretical logic that the rural revitalization strategy pays attention to must be reviewed and reconsidered under the historic general task of modernization. China’s modernization have corrected Smith’s tendency to replace the modernization of men with modernization of things, it pays attention to the key role of system construction in social structure and highlights the modernization of men in Hegel’s path, which has been weakened by the suppression of system modernization. In essence, China’s modernization is how to realize the modernization of peasants in the big country who are “poor, stupid, weak and private” it is a process of continuous rural revitalization, which is based on the modernization of “things” and takes the system modernization as intermediary and the modernization of men as the most essential aspect. It has experienced three stages of nearly one hundred years of practice, which are the hard exploration of “rebuilding the new people” by the rural construction school and “turning over to be the master” by the revolutionaries who wanted to smash the old world, the rapid evolution of modernization led by the country and the implementation of the rural revitalization strategy. The rural revitalization strategy follows the theoretical logic of modernization. In the process of the strategy implementation, we need to deal with the “three relationships” and unblock the “three approaches”.

Evaluation on the development efficiency of green economy in Huzhou city under the practice of “two mountains” theory

LI Na

2020, 59(19): 15-22. doi:10.14088/j.cnki.issn0439-8114.2020.19.003

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Based on the panel data of the three counties and two districts of Huzhou city from 2008 to 2017, the green economy development efficiency evaluation indicators were selected. The DEA-SBM model was used to scientifically analyze the current status of the efficiency of Huzhou’s green economy development from the two dimensions of time and region. The results showed that the efficiency value of green economy development in Huzhou city fluctuates significantly over time, and there were varying degrees of difference in efficiency values between regions. Then an indicator system from five aspects： green production, green life, economic structure, government, and technological level was designed,the Tobit model was used to perform regression analysis on the relevant factors that affect the efficiency of green economy development in Huzhou city. Finally, an optimized path to promote the better development of Huzhou’s green economy was proposed, in order to provide ideas and references for Huzhou and other cities to further practice green economic development.

Investigation on sustainable development of crawfish-rice industry in Hubei province

LU Guo-liang, XU Miao, WANG Ben-fu, CHENG Jian-ping, CHEN Jie

2020, 59(19): 23-26. doi:10.14088/j.cnki.issn0439-8114.2020.19.004

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“Crawfish-rice co-farming” has become a leading industry in Hubei province because of its remarkable economic and ecological benefits and broad market prospects. After investigation of main production areas of crawfish-rice,the existing problems in crawfish-rice industry development were analyzed in Hubei,and the corresponding suggestions of industry development were proposed.

Innovation and practice of cooperative extension mechanism of ratoon rice industry in Hubei province

CAO Peng, LIU Dan, ZHANG Jian-she, WANG Ben-fu

2020, 59(19): 27-30. doi:10.14088/j.cnki.issn0439-8114.2020.19.005

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Developing ratoon rice industry is an important means to realize green and sustainable development of agriculture in Hubei province. There are many restrictive factors in the traditional ratoonrice industrywith the change of production situation and conditions.In order to improve the development level of ratoon rice industry, multiple units in Hubei province were organized and cooperated to carry out research on ratoon rice bottleneck technology, the organic combination of ratoon rice technology innovation and industrial development was promoted, and the effective docking of technical service and industrial demand was established, and the collaborative promotion mechanism of “one main body and multiple elements” was constructed. Good results have been achieved in the cooperative promotion of ratoon rice industry, with significant economic, social and environmental benefits.

Research on the development path of traditional Chinese medicine industry in Enshi prefecture

NI Ni, HE Rong

2020, 59(19): 31-35. doi:10.14088/j.cnki.issn0439-8114.2020.19.006

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Based on the comprehensive analysis of the development foundation of traditional Chinese medicine industry in Enshi prefecture, the influencing factors that restricting the development of traditional Chinese medicine industry in this region were systematically summarized, and the path and countermeasures that were beneficial to the development of traditional Chinese medicine industry in this region were put forward, so as to further enrich the content and vision of practical research on rural revitalization strategy in ethnic areas.

Evaluation of output benefit of geographical indications agricultural products in Shaanxi province based on fuzzy comprehensive evaluation method

LI Na-na, ZHOU Xiao-ting, DENG Shu-hong, ZHANG Hong-xia

2020, 59(19): 36-39. doi:10.14088/j.cnki.issn0439-8114.2020.19.007

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The factors which affect the output efficiency of Shaanxi geographical indication agricultural products were divided into internal factors and external factors, the fuzzy comprehensive evaluation method was used to evaluate the output benefits of geographical indication agricultural products in Shaanxi province from seven aspects of quality specification, brand value, geographical location, government decision-making, market risk, business entities and consumer preference. The results showed that the highest yield of agricultural products with geographical indication in Shaanxi province was 0.375 and the higher yield was 0.226, which had obvious output benefit. At the same time, some suggestions and measures were put forward to promote the development of geographical indication agricultural products in Shaanxi province.

The characteristics and implications of spatio-temporal coupling between geographic indications agricultural products and agricultural economy development in Guangxi

YAN Zhi-qiang, YAN Qin-qiang, PENG Ding-xin, SA Chu-hang

2020, 59(19): 40-46. doi:10.14088/j.cnki.issn0439-8114.2020.19.008

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Quantitative analysis and GIS spatial analysis methods were used to analyze the spatio-temporal coupling characteristics of the change of quantity and output value of geographic indications agricultural products and the development of agricultural economy of counties in Guangxi from 2005 to 2015. The results showed that, from 2005 to 2015, the quantity of geographic indications agricultural products in Guangxi counties showed a growing trend, with the growth rate increasing first and then decreasing; From the perspective of space, the growth of geographic indications agricultural products was mainly concentrated in the east, south and northwest of Guangxi. From 2005 to 2015, the output value of Guangxi’s geographic indications agricultural products showed a continuous growth trend, with the growth rate gradually decreasing, and the spatial distribution of the growth was basically consistent with the quantitative distribution. In 2005, 2010 and 2015, the county agricultural economy in Guangxi presented a pattern of unbalanced development, the agricultural economy of different gradients gathered and distributed in space. The regions with good agricultural economic development were all in the six basins （plains） and the border areas, while the regions with less development were mainly concentrated in the northwest. The number of counties that geographic indications agricultural products was few, but the agricultural output value was high, and geographic indications agricultural products was few and the agricultural economy laged behind was relatively more. From 2010 to 2015, the geographical indications agricultural products industry in Guangxi was in a stage of rapid development, and the growth rate was much higher than that of agricultural economy, but the growth rate was different among counties. Finally, according to the spatio-temporal coupling characteristics of geographic indications agricultural products and agricultural economic development, some suggestions on developing geographic indications agricultural products to promote the prosperity of rural industry were put forward.

Research on the influence of new media marketing on the purchase behavior of Yantai Giant Cherry brand：Empirical analysis based on binary logistic regression model

WANG Han, LI Mei-gui, GAI Yu-heng, ZHANG Yu-jing

2020, 59(19): 47-50. doi:10.14088/j.cnki.issn0439-8114.2020.19.009

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Yantai Giant Cherry was selected, a well-known regional brand of agricultural products, as the object. Based on the survey data of 262 consumers in Shandong province, a binary logistic regression model and SPSS 20.0 soft was used to empirically analyze influence factors of the new media marketing on consumers purchase behavior of Yantai Cherry. The results showed that consumer gender, frequency of new media use, usefulness of new media, interactivity of new media, and credibility of new media had a significant positive effect on consumers purchase behavior of Yantai Giant Cherry; Consumer age, education, income, andusability of the new media had no significant impact on its purchase behavior. Finally, related policy recommendations were put forward to promote the new media marketing to promote regional brands of agricultural products.

An empirical analysis on influencing factors and the measurement of tea export quality in China

LIAO Liang-mei, LU Tian-run, SHU Jia-yi

2020, 59(19): 51-55. doi:10.14088/j.cnki.issn0439-8114.2020.19.010

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Based on the data of the United Nations database on HS code 0902 （2009—2017）, the similarity, technical complexity and unit price of tea export of 10 major tea exporting countries in the world, including China, Kenya, Sri Lanka, India, Indonesia, Vietnam, Argentina, Uganda, Malawi and Tanzania, were measured. It was proved that the quality of Chinese tea export was high.And an empirical study on the influencing factors of Chinese tea export was maked,the results showed that the income level of tea exporting countries, the per capita income level of importing countries, the strength and geographical location of tea exporting enterprises were positively correlated with the quality of tea export; technical barriers had a positive role in promoting the quality of Chinese tea export; the fierce competition in the world market promoted local enterprises to carry outexport tea quality upgrade. Finally, according to the influencing factors, some suggestions to improve the quality of Chinese tea export from the aspects of technology and market were put forward.

Exploration on the development path of characteristic villages under the background of rural revitalization：Taking Xujiayuan in Jiangning district of Nanjing as an example

ZHANG Xiao-meng, QU Zhong-qiong

2020, 59(19): 56-60. doi:10.14088/j.cnki.issn0439-8114.2020.19.011

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Based on the background of rural revitalization and the perspective of tourism industry development, taking Xujiayuan in Jiangning district, Nanjing city as an example, the development path of Xujiayuan characteristic villages was explored through field investigation. the development status and the existing problems were analyzesd, countermeasures and suggestions were put forward,so as to provide reference for other characteristic villages to actively integrate into the whole area tourism situation.

Problems and countermeasures in the development of E-commerce poverty alleviation platform of poor area

DENG Jian-gao, ZHAO Cun-xue, YANG Yu-xuan, WANG Yi

2020, 59(19): 61-63. doi:10.14088/j.cnki.issn0439-8114.2020.19.012

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Based on the analysis of E-commerce poverty alleviation model and characteristics, China social poverty alleviation network was took as an example, and the problems existed in the E-commerce poverty alleviation platform were analyzed. Firstly, the E-commerce poverty alleviation platform of poor area was weak in using big data technology, the platform did not make full use of big data. Secondly, the platform had weak brand awareness. Thirdly, business training needed to be improved urgently. At last, four countermeasures were put forward. The platform should strengthen the combination of operation and big data, improve the business literacy through training, mine regional product characteristics deeply, and create unique brands for each area.

Research on high quality growth path of agricultural economy in Shaanxi province

CHEN Wei-feng

2020, 59(19): 64-66. doi:10.14088/j.cnki.issn0439-8114.2020.19.013

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Agricultural economic growth is not only a hot issue in the field of agriculture, rural areas and farmers, but also a major issue related to people’s livelihood. As a major agricultural province, Shaanxi province is rich in agricultural resources, and agricultural economic growth plays a significant role in the layout of macro-economic growth. So, the research on high-quality agricultural economic growth in Shaanxi province is of great significance to its economic development. Firstly, the connotation of high-quality growth of Shaanxi agricultural economy was defined; Secondly, it puts forward that the high-quality growth of Shaanxi agricultural economy was faced with the problems of unreasonable agricultural industrial structure, imperfect agricultural industrial chain, insufficient investment in agricultural human capital and low utilization rate of modern agricultural science and technology; Finally, combined with the situation of Shaanxi province,the path selection of high-quality growth of Shaanxi agricultural economy was expound.

Study on spatial-temporal differentiation of urban land use efficiency in Shandong province

FENG Xuan-feng

2020, 59(19): 67-72. doi:10.14088/j.cnki.issn0439-8114.2020.19.014

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Based on the construction of the comprehensive evaluation index system of urban land use efficiency in Shandong province, the weight of each index was determined by entropy method. The time sequence characteristics of the comprehensive land use efficiency of 17 prefectural-level cities in Shandong province from 2006 to 2016 were studied by using the comprehensive index model, and the spatial difference of the coordination degree of land use efficiency in each city was analyzed by using the coupling coordination model. The results showed that the land use degree of each city was quite different from 2006 to 2016, and the comprehensive land use benefit presented the situation of “high, middle and low” stratification and showed different development trends in time, and the differences were mainly reflected in the indicators related to economy. The coupling coordination degree between the social and economic benefits of land use and the ecological and environmental benefits of each city was very different. Among them, Qingdao city had the highest coordination degree, reaching 0.85, while Heze city had the lowest coordination degree, only 0.42. In terms of space, the coordination degree of eastern coastal cities of Shandong was relatively high, and that of western inland cities was relatively low.

Evaluation on carrying capacity of land resources and suitability of construction land in Jinyang county

WU Zheng-fei, ZHAO Qi-hua, ZHANG Chao-jun

2020, 59(19): 73-77. doi:10.14088/j.cnki.issn0439-8114.2020.19.015

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The southwestern mountainous cities are characterized by complex topography and geomorphology, sensitive ecological environment, tight urban construction land, high population density, and relatively lagging economic development. Urban development and construction are greatly restricted. To provide a reference for the more scientific formulation of urban development planning, the suitability evaluation of construction land and the carrying capacity evaluation of land resource based on the mean square error decision-making method in the representative mountainous city of Jinyang county in the southwestern region, were carried out.The results showed that land suitability score was 7.87, which was suitable for the construction area. The land resource carrying capacity had gradually decreased from good state to crisis state in the decade from 2007 to 2016, and land resource carrying capacity sharply decreased during the period from 2008 to 2009 due to the population increase. In the evaluation of land resource carrying capacity, the land resource carrying potential were positively correlated with the carrying capacity of land resources, and the overall trend showed a downward trend; The land resources carrying efficiency was negatively correlated with the carrying capacity of land resources, and the overall trend was upward. The suitability of construction land in urban area was good, but the edge of urban area was poor. Two suggestions were put forward：Accelerate the construction of the new city, and carry out reasonable population planning and population evacuation for the old city; Pay attention to the protection of land resources, especially the planned use of suitable land for construction, to achieve the purpose of sustainable development.

Analysis of the present situation of facilities agricultural land in Laixi city based on RS and GIS

YANG Hai-bin, WANG Chao-jie, GAO Ya

2020, 59(19): 78-81. doi:10.14088/j.cnki.issn0439-8114.2020.19.016

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In recent years, the development of agricultural modernization has been speeding up, the high economic benefits of facilities agriculture has attracted more and more people choose to develop facilities agriculture. Facility agricultural land is becoming more and more,which brings some difficulties for the use and management of facilities. Based on the RS and GIS techniques, the spatial distribution and economic benefits of plastic greenhouses, greenhouses and small sheds in the agricultural land of Laixi city in Shandong province were statistically analyzed. The results show that, although the development of facility agriculture in Laixi city was increasingly fast, but the distribution was relatively fragmented,and it has not yet formed a large-scale business structure. There is still much space for development of facilities agriculture of Laixi city.

Empirical analysis on the economic benefits of farmland transfer in the main grain producing areas：A case of Qitai county

WANG Li, YANG Jun-xiao

2020, 59(19): 82-85. doi:10.14088/j.cnki.issn0439-8114.2020.19.017

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Studying the economic benefits of farmland transfer in the major grain-producing areas can provide reference for the development of farmland transfer. The economic benefits of farmland transfer in the study area from the perspectives of farmers’ economic behaviors and marginal benefit were analyzed by the C-D production function. The results showed that, from the farmers’ economic behavior, the farmers’ behavior was economic, the farmland transfer had increased agricultural productivity and produced economies of scale; From the marginal income of agricultural land, the marginal benefit of the farmers who not involved in farm land transfer was greater than that of involved farmers, which showed the involved farmers transfered the farmland marginal income into the production and operating income. Agricultural land transfer economic benefits in studying area are significant, in the process of guiding the transfer of agricultural land, the government should focus on the development of small farmers’ families and improve the level of agricultural technology, combine the local conditions to provide quality integrated services for small farmers’ families.

Research on the consolidation potential of hollow village residential area based on realizable point： A case of Nanyang village

HU Rong-zheng, WANG Yun-ping

2020, 59(19): 86-90. doi:10.14088/j.cnki.issn0439-8114.2020.19.018

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At present, the measurement method of consolidation potential of hollow village residential area can not measure the ecological environment improvement potential of hollow villages, then impacting on rural revitalization. To solve this problems, this paper adopted normative analysis method to redefine the micro-definition of rural residential consolidation potential based on realizable angle, in order to express the importance of ecological environment improvement potential. On the other hand, the comparative analysis method was adopted to analyze the connotation composition of potential under various methods of rural residential potential measurement, and according to the specific situation of the rural residential hollow in the study area, a method of calculating the realizable consolidation potential based on the classification method of ecological-living-industrial land was proposed. The ecological land category, other land category, the safe idle category, the unsafe use category, the unsafe idle category and the unsafe abandoned category in the production or living land were identified as the consolidation potential. According to the realizable degree of land consolidation, it was divided into three kinds of potentials： easy realization potential, realizable potential and difficult realization potential. In the end, the residential consolidation potential of Nanyang village of Shanxi province was calculated for demonstration. The results show that this calculating method and micro-definition of the potential of rural residential consolidation can analyze the realizable point of potential components and measure the actual potential, and also can protect the village internal ecological environment and promote the rural ecological revitalization.

Study on coordination of urbanization, economy and environment in Chengdu metropolitan area

HOU Lan-gong, ZHANG Xiang, ZHAO Chun-rong

2020, 59(19): 91-98. doi:10.14088/j.cnki.issn0439-8114.2020.19.019

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Taking the Chengdu metropolitan area as the research area, the urbanization level, economic development quality and ecological environment of the nine cities in Chengdu metropolitan area from 2005 to 2016 in terms of urbanization rate, GDP ratio of tertiary industry and ecological environment were calculated and analyzed. Based on the situation, the coordination degree model was used to analyze the coordination of the three. The results showed that the urbanization rate of the urban area was continuously improved, the quality of economic development continued to improve, and the quality of the ecological environment was generally declining. The degree of coordination among urbanization level, economic development quality and ecological environment quality of various cities fluctuated greatly with time, but the overall trend showed a slow downward trend, and there were obvious regional differences in coordination degree. The coordination degree between urbanization and economic development quality had been continuously improved, but the degree of coordination between urbanization and ecological environment quality, economic development and ecological environment quality had generally declined.

Study on the quality measurement and spatial difference comparison of urbanization of prefecture level cities in Henan and Shaanxi provinces

JIA Yi-bin, WANG Han

2020, 59(19): 99-105. doi:10.14088/j.cnki.issn0439-8114.2020.19.020

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On the basis of the analysis of the quality of urbanization, from 4 aspects of the quality of economic development, the quality of social development, the quality of space environment and the quality of urban and rural integration, 19 indexes were selected to construct the index system of urbanization quality evaluation and conduct the comprehensive measurement and analysis of the urbanization of 29 cities in Henan province and Shaanxi province by entropy method. Then, clustering analysis was carried out according to the comprehensive score. The spatial difference of the results was compared, and some feasible suggestions were put forward, so as to enhance the quality of urbanization of metropolitan area and provide a theoretical basis for promoting the construction of “The Belt and Road”. The results showed that the average level of urbanization in Henan province was higher than that of Shaanxi province, but the development level of urbanization in Shaanxi province was more balanced than that of Henan province. The quality of economic development and social development in Henan province were less than that of Shaanxi province, but the quality of space development and urban and rural integration were stronger than that of Shaanxi province.

Research on promoting poverty alleviation in the eco-tourism development of Shangluo city from the perspective of precision poverty alleviation

WANG Xin-xin, WANG Yi, GUO Meng

2020, 59(19): 106-108. doi:10.14088/j.cnki.issn0439-8114.2020.19.021

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In recent years, relying on the advantages of high-quality air,vast forests, good water resources and other ecological resources, regional eco-tourism has developed rapidly in China, and has gradually become the first choice for people to carry out tourism activities. The development of eco-tourism resources can inject vitality into the local economic development, which also makes the development of eco-tourism an important way and an important measure to implement the precise poverty alleviation policy in China.Starting from the relationship between precise poverty alleviation and regional eco-tourism, this research studied the development status of Shangluo city ecotourism and drew on relevant literature to explore the development approach of Shangluo city ecotourism from the perspective of precise poverty alleviation, so as to stimulate Shangluo’s social and economic development, promote the implementation of precise poverty alleviation policies, and increase the effectiveness of poverty alleviation.

The practice and enlightenment of coordinated promotion of poverty eradication and rural revitalization： Based on the survey in Shaanxi province

LI Jing-jing, DU Zhi-min

2020, 59(19): 109-113. doi:10.14088/j.cnki.issn0439-8114.2020.19.022

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Coordinated promotion of poverty eradication and rural revitalization are not only the inevitable requirements to solve the contradiction between the people’s growing need for a better life and the unbalanced and inadequate development, but also the inevitable requirement to achieve the goal of “two hundred years”. Based on the research and analysis of Shaanxi province, the practice of coordinated promotion of poverty eradication and rural revitalization was analyzed and summarized from the five aspects of industrial revitalization, talent revitalization, cultural revitalization, ecological revitalization and organization revitalization. Three inspirations were put forward： Establishing and perfecting the institutional mechanism was the institutional guarantee,adhering to perfecting the Party’s leadership of the work of agriculture, rural areas, and farmers was the political guarantee, and cultivating and stimulating the endogenous motivation of the poor was an important hand, for the coordinated promotion of poverty eradication and rural revitalization.

Study on sustainable development after relocation of ex-situ poverty alleviation from the perspective of rural revitalization： A case study of Pingli county, Ankang city

ZHANG Ying

2020, 59(19): 114-117. doi:10.14088/j.cnki.issn0439-8114.2020.19.023

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Relocation of ex-situ proerty alleviation is one of the “five-one-batch” for poverty alleviation. At this stage, the focus of poverty alleviation work will shift from poverty eradication to stable poverty eradication and sustainable development. Rural revitalization is a major strategy for securing a decisive victory in building a moderately prosperous society in all respects and in socialist modernization. It can be said that the proposal of the rural revitalization strategy is to stand on a higher level to solve the problem of sustainable development of rural areas and farmers. There is an inherent consistency between the relocation of ex-situ poverty allaviation and the rural revitalization. In this study, Pingli county, Ankang city was selected as a sample to sum up the experience of sustainable development after relocation of ex-situ proerty alleviation in this region in terms of employment, industry, entrepreneurship and community management. The problems and obstacles of the sustainable development of the relocation of ex-situ proerty alleviation in the relocation area were analyzed, and some countermeasures connecting with the revitalization of the rural areas were put forward, so as to provide references for the theoretical and practical researchers of the relocation of ex-situ poverty alleviation.

Research on the integration mode and path of agriculture and tourism in Northeast Sichuan Economic Zone

TAN Ji-cheng, CAI Wen-chun

2020, 59(19): 118-121. doi:10.14088/j.cnki.issn0439-8114.2020.19.024

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Based on the study of the integration development of agriculture and tourism in Northeast Sichuan Economic Zone, four modes of integration development were summarized： City based, scenic area based, agricultural industry based and folk customs based. Combining with the problems existing in the integration development of regional agriculture and tourism, some countermeasures and suggestions were put forward： Improving infrastructure, enriching tourism elements of tourist attractions, improving the quality of practitioners and mobilizing various forces to join in the integration of agriculture and tourism.

Analysis on the differential development path of community participation in rural tourism： Take Lihuaxi in Xinjin as an example

ZHENG Kun

2020, 59(19): 122-126. doi:10.14088/j.cnki.issn0439-8114.2020.19.025

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Based on the literature review, the article sort out the differences in community participation in rural tourism in terms of perceived attitudes, forms of participation, and modes of participation. Taking Lihuaxi in Xinjin as an example, the development path of community participation differentiation in rural development of Lihuaxi rural tourism was analyzed. The following three conclusions were drawn： First, the development of rural tourism need to focus on the comprehensive benefits of economy, society and ecology; Second, community participation in rural tourism should not only concern the number of participants, but also the quality and ability of community participation; Third, high-quality ecology environment has always been an inexhaustible conclusion for the development of rural tourism.

Research on influence of rural tourism development on rurality base on villager’s perception：Take of Longwan village as an example

LI Wen-rui, LI Zhen-ting

2020, 59(19): 127-132. doi:10.14088/j.cnki.issn0439-8114.2020.19.026

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Taking Longwan village in Jingtai county of Gansu province as an example, the connotation of rurality and its changes in the context of rural tourism were explored through designing the measurement scale, conducting questionnaire survey and interviewing. Three main conclusions were obtained as follows. Firstly, rurality consists of four measurement dimensions： Rural ecology, rural life, rural production and rural population. Secondly, from the perspective of villager’s perception,the correlation of rural ecology, rural life dimension and rurality was higher than the dimensions of rural production and rural population. Finally, The development of rural tourism had posed a significant positive effect on rural ecology, rural life, rural production and rural population. The development of tourism slow down the weakening process of the rurality to some extent; The rural tourism development had a significant positive impact on the local rurality.

Study on the poverty alleviation path of tourism industry in contiguous poverty areas under the background of precision poverty alleviation： Taking southern Shaanxi as an example

LIU Long-long, FANG Yong-heng, ZHANG Hong-xia, CHENG Rui

2020, 59(19): 133-136. doi:10.14088/j.cnki.issn0439-8114.2020.19.027

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Under the background of precision poverty alleviation, through the analysis of the current situation of poverty alleviation in the tourism industry in southern Shaanxi, some existing problems are found, such as the poverty-stricken people have weak awareness of tourism poverty alleviation, lack of tourism poverty alleviation professionals, lack of regional characteristics of tourism industry poverty alleviation, weak tourism market expansion, and rural tourism infrastructure conditions are weak. Combining with the actual development of poverty alleviation in the tourism industry in southern Shaanxi, it is proposed that the participation of endogenous driving should be promoted to enhance the participation of interest topics, the training and introduction of professional talents should be strengthened in the tourism industry, the market propaganda and innovation should be increased, and the “Internet + tourism poverty alleviation” model shoud be vigorously promoted, the development and adherence to the sustainable tourism industry poverty alleviation development principles and other path measures should be insisted, so as to to promote contiguous poverty-stricken areas in tourism poverty alleviation work to achieve a comprehensive victory.

Research on rural collective economic organizations participating in tourism targeted poverty alleviation

ZHANG Man

2020, 59(19): 137-139. doi:10.14088/j.cnki.issn0439-8114.2020.19.028

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The rural collective economic organization was an important part of the national economy. It had the characteristics of mutual assistance and common prosperity, and has played an important role in promoting the development of the rural economy. This study focused on the related theoretical concepts of rural collective economic organizations and tourism targeted poverty alleviation, the problems existing in rural collective economic organizations participating in tourism targeted poverty alleviation were analyzed, and the corresponding countermeasures were proposed.

Planning and research on rural study tourism products： Take Zhangwu village, Anji county of Zhejiang province as an example

ZHU Zhi

2020, 59(19): 140-143. doi:10.14088/j.cnki.issn0439-8114.2020.19.029

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The current situation of tourism development and rural tourism resources in Zhangwu village, Anji county, Zhejiang province were studied and analyzed, and it was suggested that it should focus on creating study tourism products with the theme of Chang Shuo culture, Zhangwu Jinlong culture and fan culture. At the same time, it should integrate the rural culture, agriculture and tourism of Zhangwu village, extend the tourism industry chain, and finally form study tourism products of “researching Chang Shuo culture, pondering the ancient village of Zhangwu” and enhance the popularity of Zhangwu rural tourism.

Coupling and development strategy of edible fungi ecological leisure tourism in southern Shaanxi

HU Ming-han

2020, 59(19): 144-146. doi:10.14088/j.cnki.issn0439-8114.2020.19.030

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Southern Shaanxi was rich in eco-tourism resources, and the growth conditions of edible fungi were superior. Through the coupling theory, this study analyzed the public coupling, content coupling and control coupling between edible fungus industry and eco-tourism industry in southern Shaanxi. The integrated development of edible fungus industry and eco-tourism industry in southern Shaanxi was an innovative business form of green agriculture and ecological revitalization, which embodied the core significance of harmonious development between human and nature. On this basis, this study put forward four linkage development strategies, including industrial organization, industrial design, brand publicity with industrial characteristics, research and development of new products and technology update.

Think again about the protection of rural financial consumer rights and interests from the perspective of rural revitalization

SHAN Lin-bo

2020, 59(19): 147-152. doi:10.14088/j.cnki.issn0439-8114.2020.19.031

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The protection of rural financial consumers’ rights and interests is becoming more prominent and important along with the deepening of poverty alleviation and the advancing of rural revitalization strategy. This indicates that legislation is needed to endow rural financial consumers with new connotation, strengthen the rural financial consumer services and commodity supply, complete the system of information disclosure, consumer rights and interests protection of new rural financial products, and dispute resolution of diversified financial consumption, improve the effectiveness of rural financial consumer education, resolve the dilemma of rural financial consumer rights protection in a targeted way, and to promote financial support for the strategy of poverty alleviation and rural revitalization.

Research on the innovative route of rural financial services under the strategy of rural revitalization

PAN Deng, ZHANG Bei-yu, ZHANG Yun-hui

2020, 59(19): 153-157. doi:10.14088/j.cnki.issn0439-8114.2020.19.032

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Rural financial service revitalization is the inevitable requirement of returning the finance to its roots, supporting economic growth and realizing poverty reduction. Fully thinking through the profound change in developments of urban villages and taking more targeted measures to improve the rural financial service quality for revitalization are the inherent requirements of the modernization of rural industry. However, from the perspective of practice, there still exists many problems and challenges in revitalizing the economy with respect to rural financial services. As a consequence, it is necessary to choose the appropriate strategies and optimize the methods of rural financial service revitalization.

Custom value of farmland and its measurement based on willingnesstopay：Taking Changliu and Lingshan towns in Haikou as an example

LI Sha, QI Rui, LIN Qiao-wen

2020, 59(19): 158-162. doi:10.14088/j.cnki.issn0439-8114.2020.19.033

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The news of land-lost farmers cultivating the green space in the resettlement community is frequently seen in the newspapers, which has become a big problem of community governance. Based on this, this study put forward the conception of custom value of farmland. Using the double-bound dichotomous contingent value method to design a questionnaire, and taking land-expropriated peasantsin Haikou Changliu town and Lingshan town as samples, The methods of random utility model and multi-kind Logit model are applied in this paper to measure the custom value of farmland. The results show that the farmland has the function of carrying the peasants’ farming labor habit, and the value of this function is called custom value of farmland. The complete land expropriation will lead to the welfare loss of the value. Age and the emotion of farmland have significant positive influences on custom value; the educational level and occupation type have negative positive influences on custom value. 83.5% respondents have the willingness to pay. The average willingness to pay for custom value of the two towns is 51.62 yuan per household, with a total value of 7.99 million yuan. Hence, relevant departments in the process of land expropriation should not only pay attention to the compensation for the visible loss of land-lost peasants, but also take targeted measures to help them adapt to the sudden change of living habits quickly and effectively.

Exploring the construction of rural culture under the background of rural revitalization

MIAO Li

2020, 59(19): 163-165. doi:10.14088/j.cnki.issn0439-8114.2020.19.034

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The 19th National Congress of the Communist Party of China （CPC） put forward the strategic goal of rural revitalization, which made the rural construction and development enter the white-hot stage. However, there are some problems in the concrete implementation of the strategic goal of rural revitalization at present, such as excessive pursuit of rural economic development while neglecting the construction of core rural culture. Compared to hardware construction, rural culture presents bigger loss, the current situation of rural culture, quality, and the state, development trend and country to promote the modernization needs also exists certain deviation, as a result, in this paper, the country revitalization under the background of rural culture construction are faced with the problem analysis and put forward suggestions for improvement, discusses the correct way of rural culture construction.

Study on the dilemma and countermeasures of rural cultural governance in the context of rural hollowing

XU Jia-jun, SUN An-qi

2020, 59(19): 166-169. doi:10.14088/j.cnki.issn0439-8114.2020.19.035

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Rural cultural governance as an important way to condense local spiritual civilization and optimize rural social system, it is an important part of the overall layout of rural revitalization strategy. However, under the current stage, the phenomenon of rural hollowing out is becoming more and more serious, which has brought some obstacles for rural cultural governance. This paper first describes the two basic characteristics of rural hollowing out, namely, industrial hollowing out and population hollowing out, discusses the positive significance of cultural governance in rural governance, and then analyzes the practical difficulties caused by rural hollowing out on cultural governance, such as the absence of the main body, the decline of local civilization and the limited development of cultural industry, and puts forward countermeasures and suggestions for rural cultural governance.

Study on the protection and development of Tujia traditional villages in western Hubei under the strategy of rural revitalization：A case study of Pengjiazhai village in western Hubei

RAN Di-si, CHEN Lan, CHEN Yi

2020, 59(19): 170-173. doi:10.14088/j.cnki.issn0439-8114.2020.19.036

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The implementation of the new era of rural revitalization strategy aims to help change the imbalance between urban and rural development, realize the revival of local culture and the development of the country. This strategy brings new opportunities for the protection and development of traditional villages. Taking Pengjiazhai village as an example, guided by the strategy of rural revitalization, through the field investigation and analysis of Pengjiazhai, this paper summarizes the protection and development strategies of Pengjiazhai village, and constructs new development ideas for the traditional Tujia village in western Hubei.

Research on the performance evaluation and countermeasures of the cultivation of new professional farmers

PAN Ze-jiang, ZHANG Yan-xiang, PAN Chang-jian

2020, 59(19): 174-177. doi:10.14088/j.cnki.issn0439-8114.2020.19.037

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The cultivation of new professional farmers is an important breakthrough of promoting the organic connection between small farmers and the development of modern agriculture. In this study, DEA performance evaluation method was used to analyze the input-output efficiency of new professional farmers cultivation in seven pilot cities （counties） such as Yidu city. It has become the main direction of the policy reform and improvement of farmer cultivation policy in China to accelerate the cultivation support, improve the allocation of resource structure, and enhance the ability of scientific and technological innovation.

Analysis on the difficulties and countermeasures of rural youth returning to entrepreneurship under the background of rural revitalization

TAN Can

2020, 59(19): 178-182. doi:10.14088/j.cnki.issn0439-8114.2020.19.038

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Under the background of rural revitalization, the traditional urban-rural population movement pattern has changed. Under the influence of the reverse thrust of urban integration barriers, the pulling force formed by of rural development and other related factors, returning home to start a business has become a rational choice based on economy and emotion, and has gradually developed into a new trend of population flow. However, the process of returning home to start a business has not been smooth sailing. Various practical factors make entrepreneurship in trouble. The qualitative research of young entrepreneurs returning home in the context of rural revitalization finds that entrepreneurial process of rural youth is full of thorns and challenges due to the dual influence of external factors and personal factors. Only when the government guides and supports them at the macro and micro levels, can we realize the healthy operation of the rural youth entrepreneurship system, and further promote the realization of rural revitalization.

Study on citrus farmers’ adaptation to climate change based on SOR theory

YANG Jie, HOU Lin-chun, LI Hui-qin

2020, 59(19): 183-189. doi:10.14088/j.cnki.issn0439-8114.2020.19.039

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Based on stimulus-organism-response （SOR） theory, the survey data of fruit growers in the citrus planting area of Wangjiaqiao in Zigui county were used to analyze the adaptive behavior mechanism of citrus fruit growers to climate change combined with structural equation. The results showed that adaptation of fruit growers to climate change was an adaptive measure after the assessment of perceived value and perceived risk. Fruit growers were acutely aware of climate change, and the perceived risk of fruit growers to temperature was 0.45. Perceived value had a positive effect on the adaptive behavior of fruit growers, while perceived risk had a negative effect on the adaptive behavior of fruit growers. From the micro perspectives of individual fruit growers, it is of great significance for the government to formulate appropriate policies and improve the adaptability of fruit growers to explore their adaptation behaviors to climate change.

Research on the path of organic connection between small famers and modern agriculture in Qingdao city

FAN Cong-cong, SUN Yu

2020, 59(19): 190-194. doi:10.14088/j.cnki.issn0439-8114.2020.19.040

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Taking Qingdao city as an example, based on the questionnaire survey of fruit and vegetable growers and the visit survey of main brands of fruits and vegetables, this study analyzed the main problems existing in the production and operation of fruits and vegetable products in Qingdao city. On this basis, the study discussed the path of connection small between farmers and modern agriculture in Qingdao city, constructed the modern production and marketing path of agricultural products in Qingdao city, so as to provide decision-making reference for realizing the organic connection between small farmers and modern agriculture, boost the development of agricultural economy in Qingdao city, and construct the agricultural modernization system with Chinese characteristics.

Research on sustainable development of rural logistics based on GIS technology

LI Xin-le

2020, 59(19): 195-198. doi:10.14088/j.cnki.issn0439-8114.2020.19.041

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With the increasing penetration of e-commerce into many areas of rural society and economy, rural logistics is also gradually developing and improving. This study builds a rural logistics distribution system supported by GIS technology, optimizes the package transport path, monitors the transportation vehicles in real time, gives full play to the advantages of GIS technology, and realizes the whole processing management of parcel distribution, so as to ensure the sustainable development of rural logistics.

Research on the realization mechanism of social responsibility of agricultural products processing industry based on game theory

LI Mao-hua, LIU Yan

2020, 59(19): 199-203. doi:10.14088/j.cnki.issn0439-8114.2020.19.042

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Agriculture is an overall and strategic issue related to the economic and social development of a country, which is crucial to the prosperity and development of a country, the improvement of people’s lives, and the long-term stability of society. The realization of corporate social responsibility can prevent risks and promote the improvement of business operation, which is of strategic significance for the development of the whole industry. Firstly, this study introduces the background and current situation of the research, then constructs the realization of social responsibility of agricultural product processing industry by using the method of game theory, and makes a numerical simulation analysis with MATLAB R2019b software, and summarizes the solution to improve the realization mechanism of social responsibility of agricultural product processing industry based on game theory. It has a certain reference value for the better formulation of government guidance.

Study on the mutual support of rural empty nesters from the perspective of policy network

YAN Yao, JI Nian-fang

2020, 59(19): 204-207. doi:10.14088/j.cnki.issn0439-8114.2020.19.043

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Since the reform and opening up, a large number of young and middle-aged rural people have gone to cities for work, and there are more and more empty nesters in the countryside. In order to better solve the problem of rural empty nesters, various regions have started to explore the mode of mutual support for the aged. However, with the increasing number of empty nesters in rural areas, the mutual support in rural areas is in urgent need of improvement. Therefore, from the perspective of policy network theory, this study divides the participation in rural mutual support into five types in policy network theory. Based on the characteristics and division of labor of the five types in theory of policy network, this study discusses the role of each subject in the rural multual support, so as to promote the development of rural mutual support.

The present situation and governance path of the rural population hollowing in China

XU Jia-jun, ZHANG Meng

2020, 59(19): 208-210. doi:10.14088/j.cnki.issn0439-8114.2020.19.044

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The rural population hollowing is the response of the great social and economic changes in China at the rural population level. Based on the current research on the rural population hollowing, this study reviews and collates the existing research from the aspects of concept definition, formation mechanism and temporal and spatial distribution of rural population hollowing by using the literature method, attempts to reveal the current situation of China's rural population hollowing and its impact, and then puts forward the corresponding governance paths from the three dimensions of agriculture, farmers and rural areas.

The construction of performance evaluation system of rural public health governance based on BSC：A case study on the outbreak of COVID-19 epidemic in S town,Henan province

XU Peng-fan

2020, 59(19): 211-215. doi:10.14088/j.cnki.issn0439-8114.2020.19.045

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Taking the COVID-19 epidemic situation in S town of Henan province as an example, the balanced score card （BSC） is used as a performance evaluation tool. This study analyzes the value from three aspects of responsibility orientation, effect orientation and demand orientation of epidemic prevention and control, makes a one-to-one replacement of financial indexes customer dimension, internal operation index, learning and growth level of the epidemic prevention efficiency, villagers’ identification and participation, clarifying epidemic prevention rights and responsibilities, ensuring the sustainability of epidemic prevention and balanced scorecard （BSC）. Taking the construction of public health management performance evaluation system as the breakthrough point of improving public health governance ability. The evaluation system of epidemic prevention performance of S town in Henan province was constructed from four indexes of epidemic prevention efficiency, customers （villagers）, internal operation, learning and growth. In order to promote COVID-19 in villages and towns better, and open up a new situation in rural public health management.

Evaluation and improvement strategy of livable satisfaction degree of oasis city in arid area：Take Xinjiang as an example

JIN Xiao, DU Hong-ru, XIAO Feng-ling

2020, 59(19): 216-221. doi:10.14088/j.cnki.issn0439-8114.2020.19.046

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This study constructs the satisfaction evaluation index system from six aspects of urban characteristics, urban transportation, urban public facilities, urban public services, urban livable environment and urban public security, carries out questionnaire survey, selects typical cities（counties） in southern and northern Xinjiang for sample analysis, and uses factor analysis method to comprehensively evaluate the livable satisfaction of cities in Xinjiang. The results showed that the overall satisfaction of residents to urban livability was general, in which the residents’ satisfaction with urban livable environment and urban public security were higher, while that of urban infrastructure and urban public management were relatively low, and that of urban transportation was the lowest. Finally, the corresponding measures to improve the livability of the city are put forward.

Study on the effect evaluation and optimization countermeasures of rural toilet renovation：Taking Pingquan city as an example

ZHAI Wen-zeng, WANG Cheng-wu

2020, 59(19): 222-227. doi:10.14088/j.cnki.issn0439-8114.2020.19.047

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Taking Pingquan city as an example, based on the acceptance of the toilet renovation project in 2019 in Pingquan city. This study conducted a questionnaire survey among the staff of agricultural and rural bureau, township cadres, village cadres, technical workers in charge of toilet reform and villagers in Pingquan city. The fuzzy comprehensive evaluation method was adopted to evaluate the overall effect of the toilet reform in Pingquan city. In the process of evalution, the advantages and disadvantages of rural toilet reform were found, at the same time, the rectification countermeasures were put forword,which effectively promoted the transformation of rural toilets.

The construction of rural environment collaborative governance system in the ecological development area of northern Guangdong

YANG Liang

2020, 59(19): 228-232. doi:10.14088/j.cnki.issn0439-8114.2020.19.048

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As a strategic ecological development areas, northern Guangdong has great ecological value in the scope of province or even greater geographical space. According to the characteristics of rural areas in northern Guangdong and the current situation of environmental governance, this study constructs a collaborative governance system of rural environment in northern Guangdong province. The main contents include designing a systematic governance framework, building a government-society-market collaborative governance system and cross regional coordination system, and building a coordinated development of rural production-life-ecology.

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