HUBEI AGRICULTURAL SCIENCES

Study on the relationship between water pollution and ecological economy under carbon neutral target：Taking Jiangsu Province as an example

CHEN Jia-hui

2023, 62(2): 1-5. doi:10.14088/j.cnki.issn0439-8114.2023.02.001

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The goal of carbon neutrality required the implementation of a new development concept and the promotion of high-quality development, in which water environment ecology and economic development had an important correlation. Taking Jiangsu Province as an example, principal component analysis was used to select significant representative water environmental pollution indicators in the province. Based on the environmental Kuznets curve （EKC）, the econometric model between water environmental pollution and ecological economy of Jiangsu Province was built. The results showed that the relationship models between water pollution and eco-economy in Jiangsu Province all presented an atypical EKC curve shape, and the agricultural pollution source was obviously stronger than the industrial pollution source. In the face of this situation, it should be taken targeted measures to control water environmental pollution and realize a virtuous cycle of water environmental control and ecological economic development.

Study on the influence of agricultural industrial structure adjustment on agricultural economic growth in Shandong Province

WANG Min, WANG Zhao-hua

2023, 62(2): 6-12. doi:10.14088/j.cnki.issn0439-8114.2023.02.002

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Using agricultural statistics data from 2006 to 2020, the agricultural industrial structure of Shandong Province was conducted qualitative and quantitative analysis. By using the output value growth rate model and regression model, the contribution rate of agricultural industry sectors and agricultural industrial structure adjustment to agricultural economic growth was analyzed in Shandong Province. The results showed that planting industry had the greatest impact on agricultural economic growth, followed by animal husbandry, fishery and service industry, and forestry had the least impact on agricultural economic growth. When the output value of planting industry, forestry, animal husbandry, fishery and service industry increased by 1%, the total output value of agriculture increased by 0.494%, 0.006%, 0.312%, 0.134% and 0.089%, respectively. Adjustment of agricultural industrial structure showed negative growth to agricultural economy. The grey correlation analysis method was used to analyze the influence of the internal industries of planting industry and animal husbandry on the development of planting industry and animal husbandry. It was found that the wheat yield had the greatest impact on the economic growth of planting industry, and the cotton had the smallest impact on the economic growth of planting industry; the output value of pork had the greatest impact on the economic growth of animal husbandry, while mutton had the smallest impact on the economic growth of animal husbandry, which was mainly caused by the output, market, price and innovation ability.

Circulation of agricultural land and household income：Taking the level of agricultural mechanization as a perspective

WANG Xiang-hua, LIU Tian

2023, 62(2): 13-19. doi:10.14088/j.cnki.issn0439-8114.2023.02.003

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Through the analysis of the data of agricultural land transfer rate, comprehensive agricultural mechanization level and per capita disposable income of farmers’ families in different provinces from 2005 to 2019, the relationship between circulation of agricultural land, agricultural mechanization level and farmers’ income was examined from the macro level, and the intermediary effect mechanism was tested. At the same time, the whole country was divided into three regions： East, west and central for sub-sample regression. The results showed that from a general point of view, accelerating the circulation of agricultural land could not only significantly promote the increase of farmers’ income, but also improve the level of agricultural mechanization; the improvement of the level of agricultural mechanization could not only directly promote the increase of peasant income, but also as an intermediary variable between circulation of agricultural land and peasant income, bring about an indirect increase in peasant income. From the perspective of sub-samples, the circulation of agricultural land in different regions of the east, west and central regions all could promote the improvement of farmers’ income. The level of agricultural mechanization was positively correlated with farmers’ income, and the partial mediating effect of agricultural mechanization level was almost valid. However, the effects of circulation of agricultural land on farmers’ income and the promotion effect of agricultural mechanization on farmers’ income in the western region were significantly higher than those in the other two regions.

Research on efficiency and influencing factors of agricultural land scale operation in Xinjiang

LIN Wen-ji, SU Xiang-hui, MA Ying, LI Shu-min, ZENG De-peng

2023, 62(2): 20-24. doi:10.14088/j.cnki.issn0439-8114.2023.02.004

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Taking Xinjiang as the research object, the DEA model was used to measure the efficiency of agricultural land scale management in Xinjiang from 2005 to 2019, the improvement of inefficiency decision-making unit input redundancy was analyzed, and the Tobit model was used to further analyze the influencing factors of agricultural land scale management efficiency. The results showed that the low comprehensive efficiency of Xinjiang’s agricultural land was mainly caused by poor scale efficiency, and the inefficient decision-making units were redundant in terms of land, capital and labor. In terms of influencing factors, the total power of agricultural machinery and the amount of chemical fertilizer had a positive impact on the efficiency of agricultural land scale operations; the use of pesticides and diesel had a negative impact on the efficiency of agricultural land scale operations. Based on this, suggestions were put forward to speed up the transfer of land, encourage the transfer of surplus rural labor, optimize the allocation of production factors, and strengthen agricultural scientific and technological innovation to improve the efficiency of agricultural land scale operation.

Study on fresh vegetable consumption of planting structure adjustment in Yunnan Province under the background of rural revitalization

MAO Zhao-qing, CHEN Liang-zheng, DONG Xiao-bo, YANG Fang, LI Liang

2023, 62(2): 25-30. doi:10.14088/j.cnki.issn0439-8114.2023.02.005

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The relevant data of crop sowing area, grain crop sowing area, various non-grain crops sowing area, vegetable crop sowing area, vegetable and various crops output and residents’ per capita consumption of fresh vegetables in Yunnan Province were selected from 2002 to 2019, and the grey relational analysis method was used to analyze its correlation degree. The results showed that the correlation degree from large to small between the per capita fresh vegetable consumption of residents in Yunnan Province and the sowing area of grain crops, various non grain crops and vegetable crops were tobacco crops, sugar crops, oil crops, grain crops, other crops and vegetable crops. The correlation degree from large to small between the per capita fresh vegetable consumption of residents in Yunnan Province and the output of various crops in vegetables were melon vegetables, aquatic vegetables, chinese cabbage vegetables, rhizome vegetables, leafy vegetables, eggplant and fruit vegetables, scallion and garlic vegetables, cabbage vegetables and vegetable beans vegetables. The adjustment of vegetable planting area had a small correlation with residents’ per capita fresh vegetable consumption. Among the nine major crop varieties in vegetables, the output of melon vegetables, aquatic vegetables, chinese cabbage vegetables and rhizome vegetables had a large correlation with the per capita fresh vegetable consumption of residents. The output of the other five crops had a low correlation with the per capita fresh vegetable consumption of residents. In order to speed up the transformation and upgrading of Yunnan Province vegetable industry, some countermeasures and suggestions were put forward, such as adjusting and optimizing the regional layout of planting industry according to local conditions, adjusting vegetable sowing area closely following the changes of market demand, excavating local characteristics and cultivating high-quality vegetables.

The effect of labor force transfer and farmland transfer on agricultural land utilization efficiency：Taking Anhui Province as an example

DAI Yun, ZHANG You-qin, GAO Yu-jia, WU Jiu-xing

2023, 62(2): 31-34. doi:10.14088/j.cnki.issn0439-8114.2023.02.006

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Data envelopment analysis （DEA） model was used to analyze the impact of labor transfer and farmland transfer on farmland utilization efficiency in 13 prefecture level cities of Anhui Province. The results showed that more than 50% of agricultural land in 13 prefecture level cities did not achieve the optimal comprehensive use efficiency, and there were various reasons for the low efficiency of agricultural land transfer. Finally, the policy suggestions were put forward, such as improving the policy measures, promoting the increase of agricultural production and farmers’ income, protecting farmers’ various property rights and interests, and promoting the rational allocation of agricultural land resources.

Comprehensive evaluation of rural regional economy in the development of the western region in China

DENG Guo-xian, XU Zhong-yu, LIN Shu-heng, LI Li-ju, LU Tao, ZHOU Jing-hua

2023, 62(2): 35-41. doi:10.14088/j.cnki.issn0439-8114.2023.02.007

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Based on the panel data of rural regional economic development indicators of 12 provinces, autonomous regions and municipalities directly under the development of the western region in China in 2019, 15 evaluation indicators were selected, and the factor analysis method was used to make a comprehensive score and ranking of their rural regional economic development. The results showed that the comprehensive scores ranked from high to low were Xinjiang, Inner Mongolia, Shaanxi, Guangxi and Sichuan, and the comprehensive scores of these five regions were all positive, and they were the regions with high level of rural regional economic development in the development of the western region in China; the other regions （Ningxia, Yunnan, Chongqing, Guizhou, Gansu, Qinghai and Tibet） had negative comprehensive scores, and they were the regions with low level of economic development in rural areas; there were obvious differences in the rural regional economic development of the 12 provinces, autonomous regions and municipalities in the development of the western region in China in 2019. Based on the current situation of rural regional economic development in the development of the western region in China, some suggestions were put forward to promote the development of rural regional economy in the development of the western region in China, including paying attention to the gradient classification in the policy construction level, promoting diversified cultivation in the rural industry level, and strengthening the guarantee in the resource element level.

Study on the potential advantages of agricultural trade between China and five Central Asian countries under the background of “the Belt and Road Initiative”

DUAN Kai

2023, 62(2): 42-46. doi:10.14088/j.cnki.issn0439-8114.2023.02.008

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The trade integration index（TII） analysis method was used to analyze the potential advantages of agricultural trade between China and five Central Asian countries based on the trade import and export data between China and five Central Asian countries from 2010 to 2019. The results showed that the trade potential advantages between China and the five Central Asian countries were in descending order： China-Kyrgyzstan, China-Kazakhstan, China-Uzbekistan, China-Tajikistan and China-Turkmenistan. China-Kyrgyzstan, China-Kazakhstan, China-Uzbekistan and China-Tajikistan had close trade links with large trade potential advantages, while China-Turkmenistan had the loosest trade links with small trade potential advantages. Compared with the other four Central Asian countries, China-Kyrgyzstan showed greater potential advantages in animal products, plant products and agricultural products. China-Kazakhstan had great trade potential advantages in plant products and agricultural products. In the four categories of trade of agricultural products, China-Kyrgyzstan had shown great trade potential advantages; China-Tajikistan had great potential advantages in the trade of plant products, animal fat products and animal products. China-Turkmenistan showed great potential advantages in the trade of plant products. China-Uzbekistan showed great potential advantages in the trade of plant products and animal oil products.

Comparative advantage of agricultural trade between China and five Central Asian countries under the background of “the Belt and Road Initiative”

DUAN Kai

2023, 62(2): 47-49. doi:10.14088/j.cnki.issn0439-8114.2023.02.009

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Under the background that the joint construction of “The Belt and Road” would bring both opportunities and challenges to China’s agricultural trade, based on the agricultural products import and export trade data of China and five Central Asian countries from 2010 to 2019, the revealed comparative advantage （RCA） index was used to analyze the comparative advantage of agricultural products trade between China and five Central Asian countries. The results showed that compared with the five Central Asian countries, China’s overall comparative advantage of agricultural products trade was weaker, only higher than Turkmenistan, and much lower than Uzbekistan, Kyrgyzstan and Tajikistan. In the specific classification, no matter animal products, plant products, animal oil products or agricultural products, all showed weaker comparative advantages. Therefore, under “the Belt and Road Initiative”, China should continuously optimize the trade structure of agricultural products import and export between China and the five Central Asian countries; in order to meet the changing needs of trade transactions, it should be improved the level of infrastructure services, further improved and implemented the customs reservation service system for goods clearance and improved the reservation rate of goods clearance; it should be strengthened in-depth cooperation in agricultural trade between China and five Central Asian countries and improved China’s comparative advantage in agricultural trade.

An analysis of agricultural trade competitiveness between China and five Central Asian countries under the background of “the Belt and Road Initiative”

DUAN Kai

2023, 62(2): 50-53. doi:10.14088/j.cnki.issn0439-8114.2023.02.010

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Under “the Belt and Road Initiative”, based on the import and export trade data of agricultural products between China and five Central Asian countries from 2010 to 2019, the trade competitiveness index （TC） was used to analyze the agricultural product trade competitiveness between China and five Central Asian countries. The results showed that, from the perspective of overall agricultural trade, the overall competitiveness of China’s agricultural products was at a relative disadvantage, only higher than Kyrgyzstan, Tajikistan and Turkmenistan. From the classification of agricultural products trade, it had strong competitiveness in animal products and agricultural products, but weak competitiveness in plant products and animal and vegetable oil products. Trade in agricultural products between China and the five Central Asian countries was still at an early stage. Increasing the scale and quality of bilateral trade was an important task at present. Based on this, China should cultivate green superior agricultural products, break through green barriers, take the road of sustainable development, and improve the quality and competitiveness of agricultural products; train high-quality agricultural personnel, increase the number of agricultural research institutions, strengthen the construction of the education and cultivation system, and improve the ability to transform and apply agricultural research results; strengthen policy support, foster more specialized and large-scale agricultural export enterprises, and give full play to market leadership.

Farmers’ willingness to participate in rural tourism development and its influencing factors：Taking Tianguan Royal Residence Scenic Spot as an example

HUA Meng-rui, Ayituerxun Shamuxi, XING Yue

2023, 62(2): 54-57. doi:10.14088/j.cnki.issn0439-8114.2023.02.011

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105 peasant households near Tianguan Royal Residence Scenic Spot were investigated, and the Logistic regression model was established by selecting individual characteristics of farmers, family characteristics of farmers, cognitive characteristics of farmers on rural tourism development and characteristics of tourists as explanatory variables. The willingness of farmers to participate in the development of rural tourism in Tianguan Royal Residence Scenic Spot and its influencing factors were analyzed. The results showed that from the perspective of participation, 78 of the 105 households surveyed were willing to participate in the development of Tianguan Royal Residence Scenic Spot, while 27 were unwilling to participate. From the perspective of influencing factors on participation, the age of farmers was the most important factor affecting their willingness to participate in the Tianguan Royal Residence Scenic Spot, followed by the distance from their homes to the scenic spot, the consumption level of tourists, the increase of their family income, and the education level of farmers. Among them, the education level of farmers and the distance from their homes to the scenic spot had negative impacts on farmers’ willingness to participate, and the rest factors were positive.

Research on the coupling of rural tourism and rural revitalization in Henan Province

KANG Yan, FAN Fan

2023, 62(2): 58-61. doi:10.14088/j.cnki.issn0439-8114.2023.02.012

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The coupling of rural tourism and rural revitalization in Henan Province was selected as a case to analyze its development stage. The results showed that the coupling and coordination degree between rural tourism and rural revitalization was from 0.327 0 to 0.883 2, showing a steady upward trend as a whole. The coupling and coordination degree was higher than 0.5, and the state changed from an endangered maladjustment state to a coordinated state in 2013, and then entered a benign coordinated state in 2018. In addition, the growth rate of the coupling and coordination degree was declining or even negative in the later period of 2010 to 2020, indicating that the coupling development of rural tourism and rural revitalization in Henan Province still needed to increase investment, promote the integrated development of the two, better implement the beautiful new rural construction, achieve industrial transformation and development, deeply tap the potential value of the countryside, and improve the construction of a development system for rural tourism and rural revitalization.

Development strategy of red tourism based on SWOT-AHP model：Taking Yan’an City as an example

JIAO Jun-tong, JIN Mei-juan, LI Yue

2023, 62(2): 62-67. doi:10.14088/j.cnki.issn0439-8114.2023.02.013

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Red tourism plays an important role in national cultural identity. It is of great significance for the development of China’s red tourism to formulate long-term development strategies from a strategic perspective. Taking Yan’an City as an example, based on the questionnaire data from experts, the research on the development of red tourism was carried out by adopting SWOT-AHP model. The results showed that the development of red tourism in Yan’an City should give priority to the pioneering driven strategy, and the strategic intensity coefficient ρ=0.974>0.5, so it was advisable to take positive pioneering strategic measures; its development should rely on advantages, take advantage of opportunities, and choose “S（advantage）-O（opportunity）-T1（homogeneous and vicious competition, threat）”development paths, which was the core strategy for the development of red tourism industry of Yan’an. It was suggested that the development of the red tourism in Yan’an should give full play to the advantages of resources and location, strengthen publicity efforts, keep close to the industrial public policy, and maintain the strategy drive; clear development orientation, make overall planning, formulate differentiated development routes, stagger development, and reduce strategy risks to realize the sustainable development of red tourism in Yan’an.

Moral hazard and its governance in poverty alleviation by tourism in the post poverty alleviation era

WANG Hui-zhan, LI Si-si, DING Cong-cong, WANG Ruo-chen, WANG Shao-meng

2023, 62(2): 68-73. doi:10.14088/j.cnki.issn0439-8114.2023.02.014

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In the field of poverty alleviation by tourism, which plays an important role in China’s poverty alleviation practice, due to the widespread existence of information asymmetry, moral hazard problems occur one after another in different levels of agents such as local grass-roots governments, poverty alleviation enterprises by tourism and residents in poor areas. The research showed that local grass-roots governments and poverty alleviation enterprises by tourism were prone to moral risks such as “supporting false poverty” and “false poverty alleviation”, while residents in poverty-stricken areas were prone to moral risks such as “non-poverty pretending poverty”, “supporting but not doing”, “rich but not retreating”. Through the attribution analysis of the above moral risks, the ways and countermeasures to manage the moral risks of poverty alleviation by tourism in the post poverty alleviation era were analyzed from two aspects： reducing the information asymmetry of poverty alleviation by tourism and restraining the opportunistic tendency of stakeholders of poverty alleviation by tourism.

Construction of tourism function evaluation system in Qinling characteristic towns of Shangluo City

LIU Long-long, WANG Fan, ZAHNG Bing-xin

2023, 62(2): 74-78. doi:10.14088/j.cnki.issn0439-8114.2023.02.015

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The construction of Qinling characteristic towns is conducive to the economic development of Shangluo City, and the construction of a characteristic town tourism function evaluation system is conducive to promoting the development and upgrading of tourism in Qinling characteristic towns of Shangluo City. Based on the collection of a large number of documents and field survey data, the analytic hierarchy process and fuzzy comprehensive evaluation method were used to construct a tourism function evaluation system, and questions were raised and countermeasures were givn to Qinling characteristic towns through evaluation. A Qinling characteristic town tourism function evaluation system with 12 indicators and three levels of natural environment, ornamental value, and scenic spot facilities services had been constructed by the analytic hierarchy process. The evaluation results showed that the weight of the natural environment was the highest, with the weight of 0.637 0, while the weight of the service facilities in the scenic area was the lowest, with the weight of 0.104 8. Among the specific indicators, air quality and water quality had high weight, but tourist rest areas and catering services had low weight. On the whole, the score of the tourist function evaluation index in Qinling characteristic town of Shangluo City was 0.66, indicating that the Qinling characteristic town was generally well-developed. However, it had the lowest score on the two indicators of internal transportation and accommodation services in the scenic area. In order to better play the tourism function of Qinling characteristic towns, it was necessary to further improve the accommodation environment, and strengthen the construction of internal and external traffic in the scenic area.

An empirical study on the willingness of rural labors return and scientific transfer in China under the background of new-type agriculture

XIA Xiao-rong

2023, 62(2): 79-85. doi:10.14088/j.cnki.issn0439-8114.2023.02.016

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In order to explore the return of rural labors, the current situation of rural labors under new-type agriculture was analyzed. Firstly, based on the labors return theory and logistic model, the return willingness of labors in rural areas of China was studied. Secondly, the spatial effect was introduced to explore the scientific transfer of labors. Finally, the correlation analysis of the influencing factors of the rural labors return willingness was carried out. The results showed that age, cultivated land area, and social environment of migrant workers and hometown had significant impacts on labor return. The rural labors were mainly transferred to economically developed areas. The main reasons for the transfer included rural income, the proportion of non-agricultural industries, culture and fiscal expenditure.

Analysis on the behavior of resumption of migrant workers’ work under the Covid-19 epidemic

SHI Miao-miao, XIA Chun-ping, WANG Cui-cui, TONG Qing-meng

2023, 62(2): 86-92. doi:10.14088/j.cnki.issn0439-8114.2023.02.017

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Based on the theory of human behavior from a multi-dimensional perspective, and 632 survey data of resumption of migrant workers’ work in May 2020, the Probit-ISM model was used to analyze the factors affecting whether migrant workers returned to work, and the multiple Logit model was used to analyze the factors affecting the types of work resumed. The results showed that the situation of migrant workers returning to work was generally good and they mainly returned to their original units. The cognition of employment risk was the direct driving factor of their choice of resumption behavior, while individual, environment and institution were the indirect influencing factors. The government should establish and improve the multi-level social security system for migrant workers, reduce the unemployment risk of migrant workers and improve the quality of employment.

Effect of heterogeneity of rural labors transfer employment on family income：Based on the survey in Hejing County

GONG Chen-hao, WANG Hua-li

2023, 62(2): 93-97. doi:10.14088/j.cnki.issn0439-8114.2023.02.018

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The influence of heterogeneity of rural labors transfer employment on family income was studied to establish the theoretical support and multi-dimensional realization path to promote labor employment and income. Based on three dimensions of labor personal characteristics, family characteristics and employment characteristics, the investigation data of 280 labors in Hejing County of Xinjiang were used to explore the impact mechanism of labors transfer employment on the per capita income of the family by constructing the multiple linear regression model. The results showed that, in terms of personal characteristics, the age of labor, professional skills and education level had a significant impact on the per capita income of the family; in terms of family characteristics, the number of employed people, the area of cultivated land per capita, population dependency ratio and the distance from home to the county had a significant impact on the per capita income of the family; in terms of employment characteristics, employment industry, employment location, employment training, enterprise scale and whether to sign contracts had a significant impact on the per capita income of the family. On this basis, the corresponding measures were put forward to promote the transfer employment of labors, and increase the family income.

Outstanding problems and optimization path of digital rural construction：Taking Anhui Province as an example

CHEN Yun-jiao

2023, 62(2): 98-102. doi:10.14088/j.cnki.issn0439-8114.2023.02.019

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Based on the field survey, the typical practices and outstanding problems in the pilot areas of digital rural construction in Anhui Province were explored, and the results showed that some pilot villages formed typical practices of rural digital governance, agricultural production intelligence, new farmer literacy digitization, and new rural economic model. The mismatch between planning and demand, the imperfection of the digital service system, the delay in the construction of digital facilities, the lack of digital professionals, and the weak awareness of digital empowerment of villagers were the problems that needed to be solved at present. Based on this, the paper proposed the optimized path of policy content planning, internal talent empowerment, the activation of the main market, the integration and development of digital elements, the dual recruitment and the accumulation of financial intelligence, and the consolidation of the foundation to promote the revitalization of digital rural construction in Anhui Province.

Measurement and spatial distribution of rural households’ digital capital in Shandong Province

HUANG Fei-fei, XU Xiu-mei

2023, 62(2): 103-110. doi:10.14088/j.cnki.issn0439-8114.2023.02.020

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Based on the digital capital framework created by Ragneda for reference, the indicator system of rural households’ digital capital in Shandong Province was constructed, and the level of rural households’ digital capital was measured using the entropy method and K-means clustering algorithm. With the help of ArcGIS and GeoDa software, the spatial correlation analysis method was used to explore the spatial distribution characteristics of rural households’ digital capital. The research showed that there were differences in the contribution of the three economic circles to the overall digital capital of rural households in Shandong Province; rural households’ digital contact level was higher than their digital application ability. The digital capital of rural households showed a strong spatial positive correlation, and there were high-high clustering and low-low clustering. Finally, the corresponding policy recommendations were put forward.

Research on digital back-feeding of rural elderly groups based on SWOT analysis

KONG Ya-ru, WANG Xiao-hang, FENG Meng

2023, 62(2): 111-115. doi:10.14088/j.cnki.issn0439-8114.2023.02.021

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Through SWOT analysis, this paper discussed the advantages and disadvantages of the digital back-feeding model for the rural elderly groups, and analyzed the opportunities and threats from the external factors. The aging social atmosphere could be improved by building an efficient development strategic framework to promote the operation of digital back-feeding, giving full play to the leading role of the policy, increasing the willingness of the rural elderly groups to digital back-feeding, and enhancing their digital literacy.

Research on farmers’ willingness to apply digital agricultural technology and its influencing factors：Taking the sixth division of Xinjiang Production and Construction Corps as an example

LIU Ying, WANG Hua-li

2023, 62(2): 116-124. doi:10.14088/j.cnki.issn0439-8114.2023.02.022

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Based on the theoretical analysis, the hypothesis of factors that might affect farmers’ technology application intention was put forward, the structural equation model was established from farmers’ individual characteristics, family characteristics, technical cognition, technical service perception, technical characteristics perception and technical benefit perception according to the field survey data of 314 farmers, and the multi-group analysis based on the individual characteristics of farmers was conducted. The hypothesis results indicated that technical characteristics perception had the greatest impact, followed by individual characteristics, family characteristics and technical service perception, and technical cognition and technical benefit perception had the least impact. The multi-group analysis result indicated that age, whether to attend cooperatives and whether to be the staff of corps （company） showed significant differences in the effect of technical characteristics and technical benefit perception, technical cognition, and family characteristics on technology application willingness, while gender and cultural level showed no significant difference. Some individual characteristics of farmers would affect other factors, thus affecting their willingness to apply technology. Based on this, some countermeasures and suggestions to promote farmers’ active application of digital agricultural technology were put forward.

Construction of social e-commerce model for fresh agricultural products based on private domain traffic

WU Sheng-liang

2023, 62(2): 125-127. doi:10.14088/j.cnki.issn0439-8114.2023.02.023

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Based on the basic logic of private domain traffic operation, the social e-commerce model of fresh agricultural products had been constructed. Fresh agricultural product operators should achieve the purpose of traffic acquisition through activity stimulation, multi-channel collection and other ways. On this basis, WeChat friends circle, WeChat community, WeChat official account, etc. were used to realize the realization of traffic, and traffic redevelopment was carried out through KOL fission innovation and big data precision operation. The social e-commerce model of fresh agricultural products based on private domain traffic had changed the traditional agricultural product sales model, and solved the problem of the connection to a large extent between agricultural products and consumers and the last mile of fresh agricultural product sales.

Research on structure, features and the evolution path of agricultural product e-commerce ecosystem

WANG Xu-lei

2023, 62(2): 128-133. doi:10.14088/j.cnki.issn0439-8114.2023.02.024

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Based on the actual situation of the development of e-commerce for agricultural products, the composition and structure of e-commerce ecosystem for agricultural products were analyzed by using the theory of business ecosystem, the characteristics of e-commerce ecosystem for agricultural products were clarified, the evolution path of agricultural product e-commerce ecosystem in its initial stage, expansion stage, mature stage and decline and reconstruction stage was analyzed, and then specific suggestions to accelerate the development of agricultural product e-commerce from the perspective of business ecosystem were put forward.

Integration of China’s new urbanization and rural revitalization strategy：Historical evolution, challenges and realization path

NIE Zhen-hai, BAO Xue-xiong

2023, 62(2): 134-139. doi:10.14088/j.cnki.issn0439-8114.2023.02.025

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In view of the increasingly serious agricultural and rural problems in China, within the framework of the new urbanization and rural revitalization strategy, this paper briefly described the relevant achievements in the research field of urban-rural relations in recent years through literature, and summarized the historical evolution of China’s urbanization and rural development since the reform and opening up. The study found that at present, the integration of China’s new urbanization and rural revitalization strategy still faced challenges such as the inequality of basic public services between urban and rural areas, the insufficient play of the main role of farmers, the concentration of rural production factors to the cities, the institutional obstacles to the free flow of urban and rural areas, and the significant regional differences in urban-rural integration, which were becoming the crux of the Party’s line, principles and policies that couldn’t be fully implemented. Therefore, based on China’s basic national conditions, the key path for the organic integration of the two strategies at the two levels of new urbanization and rural revitalization strategy was found： first, adhering to fairness and justice and realizing the rational allocation of various resources in urban and rural areas; second, adhering to the people-oriented principle and building the “co-construction, co-governance and sharing” model; third, adhering to the core of land and promoting the flow of production factors between urban and rural areas; fourth, giving priority to industries and using cities to drive rural endogenous power; fifth, adhering to local conditions and promoting the innovation of urban-rural integration model.

The realistic predicament and optimization strategy of local urbanization in Southern Jiangsu under the background of new urbanization

SHEN Wen-ke

2023, 62(2): 140-143. doi:10.14088/j.cnki.issn0439-8114.2023.02.026

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By combing the historical process of urbanization development in Southern Jiangsu and combining with the field survey of urbanization construction in Southern Jiangsu, it was found that there were practical dilemmas such as insufficient coordination between small towns and metropolitan areas, lack of internal motivation for the community construction, the uneven distribution of education and medical resources, and radical urbanization in the local area. Based on this problem, the optimization strategies were put forward such as scientifically grasping the urban positioning, strengthening the ability to connect the city and serve the countryside, reshaping the vitality of community construction, improving the supply of medical and educational resources, and adhering to people-oriented and steadily promote urbanization.

Study on the coupling and coordinated development of urbanization and ecological environment in Karamay City

YANG Fan, Anwaer Maimaitiming, Alimujiang Kasimu

2023, 62(2): 144-149. doi:10.14088/j.cnki.issn0439-8114.2023.02.027

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Taking Karamay City, Xinjiang as the research object, the urbanization and ecological environment indicator system was consturcted to study, the comprehensive development level and coupling coordination degree relationship between urbanization and ecological environment in Karamay City from 2008 to 2019 by using the entropy method and coupling coordination degree model. The results showed that the comprehensive development level of urbanization and ecological environment in Karamay City was on the rise, and the development level of the two systems had a small gap; the coupling coordination degree increased from 0.471 0 in 2008 to 0.881 7 in 2019 during the study period, with a relatively high overall level; the coupling and coordinated development of urbanization and ecological environment could be divided into five types： the near imbalance type, the reluctant coupling and coordination type, the primary coupling and coordination type, the intermediate coupling and coordination type, and the good coupling and coordination type. The overall development trend was on the rise. Therefore, some suggestions were put forward, such as correctly understaning the dynamic coupling relationship between urbanization and ecological environment, adoping appropriate urbanization development strategies, paing attention to the speed of development while ensuring the quality of development, taking the road of green development, and taking the road of coordinated development of urbanization and ecological environment.

Analysis on coupling coordination level and influencing factors of “production- living-ecology” function in rural areas of Gansu Province

LI Cai-yu, YUAN Yong-sheng

2023, 62(2): 150-154. doi:10.14088/j.cnki.issn0439-8114.2023.02.028

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In order to explore the development status and coupling coordination level of rural “production-living-ecology” function in Gansu Province, an evaluation index system was built, and the coupling coordination characteristics of rural “production-living-ecology” functions in Gansu Province from 2011 to 2020 were analyzed by using comprehensive development evaluation model and coupling coordination degree model. And the obstacle degree model was used to find out the influencing factors that restricted the development of rural production, living and ecology. The results showed that the comprehensive development level of “production-living-ecology” function was improving year by year, and the coupling coordination level had gradually evolved from serious imbalance to high-quality coordination. The average annual growth rate of coupling coordination degree from 2011 to 2016 was higher than that from 2017 to 2020. Obstacles to the development of rural production,living and ecology in Gansu Province from 2011 to 2016 mainly focused on ecology function, while obstacles from 2017 to 2020 mainly focused on production function.

Assessment and recommendations on the sustainable development of migrant livelihoods under the background of rural revitalization：Taking Shiquan County, Shaanxi Province as an example

ZHANG Yi-jin

2023, 62(2): 155-160. doi:10.14088/j.cnki.issn0439-8114.2023.02.029

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152 resettled migrants in Shiquan County, Shaanxi Province were selected as the research objects, and the “livelihood capital-sustainability” framework was constructed using the entropy right method to study the sustainable status of the livelihood of relocated farmers. The results showed that the immigrants in Shiquan County showed the characteristics of aging and low technology level in terms of human capital, natural capital could not guarantee the agricultural livelihood income of immigrants, the construction of physical capital infrastructure was better, but the awareness of group maintenance was not strong, the agricultural production development projects under financial capital played an income support role in livelihood, but the family capital stock was low, social capital was limited to village exchanges, endogenous power was sufficient, but the popularization of higher education was insufficient. Therefore, some suggestions of guiding immigrants to participate in cooperatives by the government, cultivating characteristic industries and forming a “brand cultivation-promotion-scale” chain, strengthening vocational skills training and building a platform, and promoting the deepening of the development of regional education industry were put forward.

Analysis on the formation logic and governance path of settlement hollowing in China-Myanmar border area under the background of rural revitalization strategy

CAO Zhi-jie, TAN Meng-yu

2023, 62(2): 161-165. doi:10.14088/j.cnki.issn0439-8114.2023.02.030

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The implementation of the rural revitalization strategy, the belt and road initiative, and the policies to revitalize border areas and enrich the people have made the southwest border area at the forefront of China’s opening-up. The hollowing out of China’s southwest border is related to a series of issues such as territorial security, economic construction and development, population migration and flow in China’s border areas. This article analyzed the causes and influences of border area hollowing from the perspective of micro and macro, proposed that the governance of hollowing in border areas should take security as the premise, stability as the guarantee and development as the key, and put forward relevant suggestions from multi-subject and multi-perspectives at the micro level, which had important theoretical and practical significance for the hollowing out of China’s border areas.

Research on the blocking path of farmers’ return to poverty from the perspective of complexity

ZHOU Kun, WANG Jin

2023, 62(2): 166-172. doi:10.14088/j.cnki.issn0439-8114.2023.02.031

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The theoretical deduction method was used to study the early warning mechanism of farmers’ return to poverty from the perspective of complexity, and the blocking strategy of returning to poverty based on the characteristics of tourism industry was put forward. The study found that the industrial complexity and resource dependence significantly affected the industrial sustainability of tourism poverty alleviation area, determined the livelihood vulnerability and resilience of tourism poverty alleviation farmers, and promoted the degree of returning to poverty and state transformation of poverty alleviation farmers. From the perspective of evolution mechanism, the return of tourism poverty-stricken farmers to poverty went through at least four stages of potential, initial phase, representation and chaos, which were manifested in four states of interference, tremor, disorder and error. External forces could be observed and evaluated through indicators such as career change, income increase and decrease, employment attitude and living conditions. Based on the perspective of industrial complexity, some measures to block the path of returning to poverty were put forward, such as the dominance and equity of local capital, encouraging farmers’ part-time behavior, improving the toughness of industrial organization and enhancing the enthusiasm of industrial elites for three-time distribution.

Research on the influence of livelihood capital on farmers’ choice of living energy consumption under the “double carbon” goal

WANG Xin, GAO Jie, ZHU Li-xiang, WANG Ping

2023, 62(2): 173-178. doi:10.14088/j.cnki.issn0439-8114.2023.02.032

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Based on the special investigation data of Zhejiang, Shaanxi and Henan Province from 2017 to 2018, the impact of household livelihood capital status on household energy consumption from five dimensions was analyzed by using the multiple linear regression model. The results showed that social capital, material capital and financial capital had a significant positive impact on commodity energy consumption, but they had a significant negative impact on non-commodity energy consumption. Human capital had a significant positive impact on the consumption of liquefied gas, electricity, straw and solar energy, but it had a significant negative impact on coal consumption. In addition, other factors such as the age of household heads were significant factors affecting household energy consumption. The research showed that implementing the strategy of rural revitalization and high-quality development, guiding livelihood capital and promoting the integrated development of urban and rural areas would help mobilize the enthusiasm of farmers to use green energy, further improve the rural energy consumption situation, and promote the green, low-carbon and circular development of the energy system.

Study on the influencing factors of border farmers’ participation in rural construction under the background of rural revitalization

Rumeiha Erbujiang, YANG Xiao-ping, KUANG Yan-chang

2023, 62(2): 179-182. doi:10.14088/j.cnki.issn0439-8114.2023.02.033

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Based on the field survey data of farmers in southern Xinjiang, the behavior occurrence of farmers’ participation in rural construction cognition was taken as the logical starting point, and the main factors that affected the participation of farmers in rural construction in the border areas from the perspective of development cognition and development ability were analyzed. The results showed that the higher the degree of household part-time employment and the deeper the cognition of the importance of rural construction, the higher the possibility of farmers’ participation in rural construction behavior. The better the family economic level, the higher the satisfaction perception of village development, and the less the awareness of policy, the lower the possibility for the participation of farmers in rural construction behavior. In general, development cognition could drive farmers’ enthusiasm to participate in rural construction more than development ability. Therefore, it was necessary to improve farmers’ awareness and development ability from the aspects of policy publicity and development of cooperative economy.

Reconstruction of village community and environmental protection practice：Based on the sociological observation of Shenzuo village, Tibetan village in western Sichuan

DUAN Yu

2023, 62(2): 183-187. doi:10.14088/j.cnki.issn0439-8114.2023.02.034

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Taking Shenzuo village of Tibetan village in western Sichuan Province as an example, the practice of local environmental protection mainly from the two aspects of the end and reconstruction of the village community was discussed. The survey found that the surge of village population caused by the impact of market economy and the fission of the original rural collective consciousness made the rural communities face the crisis of ending and cause great obstacles to the construction of rural ecological civilization. By vigorously developing tourism, the local government had not only constructed a new collective consciousness of “protecting the environment-tourism development and increasing income-further protecting the environment”, but also strengthened the villagers’ actual recognition of the community. At the same time, the villagers and the local government actively participated in the excavation of the local traditional knowledge and culture, which promoted the final reconstruction of the village community, and thus the local environmental protection practice also had a new foundation.

Measurement standards, potential risks and practical strategies for the identification of relative poverty in rural areas

HE Jing-wei, SUN Zi-yue

2023, 62(2): 188-192. doi:10.14088/j.cnki.issn0439-8114.2023.02.035

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After eliminating absolute poverty, China has entered the stage of relative poverty governance. The premise of relative poverty governance is to identify the relative poor. Different from the absolute poverty governance stage, relative poverty governance not only solves the “poverty” of income, but also alleviates the “predicament” of development. Therefore, the single-dimensional income standard is difficult to cope with the complex identification work of the relative poverty population. Therefore, through the analysis of the measurement standard and potential risks of rural relative poverty identification, the practical strategy of multidimensional measurement standard of rural relative poverty identification was proposed, so as to improve the aim of relative poverty identification.

Interest and justice：The attribution of different political participation behaviors of villagers in the renovation of rural human settlement environment：Based on the research in P County, Shanxi Province

LI Na-chuan, WANG Wen-chang

2023, 62(2): 193-198. doi:10.14088/j.cnki.issn0439-8114.2023.02.036

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At the Fifth Plenary Session of the 19th CPC Central Committee, the goal of “promoting green development and promoting harmonious coexistence between man and nature” was put forward. As an important part of promoting green development and realizing rural revitalization, the improvement of rural living environment is particularly important. To a large extent, the effective completion of rural human settlement environment improvement depends on the extensive participation of villagers. Based on the investigation of village governance practices in P County, it was found that under the stimulation of different factors and different intensities, villagers showed different levels of participation in the renovation of human settlements. Under the combined action of interest incentive and system justice, villagers showed the participation form of profit-driving, conformity and autonomy under different intensities. Interest incentive factors were determined by the positive incentive and reverse punishment, while institutional justice was composed of assessment justice and opportunity justice. In the improvement of rural human settlement environment, the effective and orderly political participation of villagers could be promoted and the sustainable development of rural human settlement environment could be realized, only by constantly improving the interest incentive mechanism and strengthening the system justice mechanism.

The realistic thoughts and development way of rural culture revitalization

WANG Mei-jun

2023, 62(2): 199-204. doi:10.14088/j.cnki.issn0439-8114.2023.02.037

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Rural cultural revitalization can provide endogenous impetus for rural revitalization, enhance the overall spiritual outlook of rural areas, and provide police support and institutional guarantee for cultural self-construction and development. However, the rural cultural revitalization is still faced realistic difficulties such as the insufficient leadership of the government, local culture away, the reconstruction of local custom civilization, the absence of the main body of rural cultural revitalization, and inadequate function of public cultural space. The overall spiritual outlook of the countryside could be enhanced and the revitalization of rural culture could be realized by further improving government’s functions, and playing its leading role; revitalizing the local culture and cultivating new customs of local civilization; giving play to the main force to form the overall “resultant force” of rural culture revitalization; improving the construction of modern public cultural facilities to enhance the field significance of public cultural activity space.

Influencing factors of bridging the digital divide for middle-aged and elderly people in rural areas

CHENG Xiang-long, WANG Huan, LIANG Shuang

2023, 62(2): 205-209. doi:10.14088/j.cnki.issn0439-8114.2023.02.038

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The 2021 special survey data on the internet use of middle-aged and elderly people in Jiangsu Province was used. Based on the theory of planned behavior, taking whether to use the internet as the measurement index, single factor analysis and Logistic regression were used to analyze the factors causing the digital divide among the middle-aged and elderly people in rural areas. The results showed that there were significant differences in age, educational background, marital status and self-rated health among the middle-aged and elderly in rural areas. The elderly and those with low educational backgrounds were more likely to face the digital divide; the positive attitude of the rural middle-aged and elderly towards the internet, the internet use of their peers and their personal willingness to learn could significantly promote their internet use and reduce the probability of facing the digital divide. According to the results, it was considered that in the process of bridging the digital divide between the middle-aged and the elderly in rural areas, the elderly and those with low educational backgrounds should be paid attention to and their subjective initiative should be given full play.

Path optimization of resources integration of rural mutual support for the aged from the perspective of digital countryside

CHEN Ji-hua, CAI Qin-shan

2023, 62(2): 210-215. doi:10.14088/j.cnki.issn0439-8114.2023.02.039

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With the continuous implementation of digital rural strategy, rural mutual support for the elderly model ushered in new opportunities. However, after descriptive statistical analysis of CGSS2017 data, it was found that there were still cognitive differences in mutual support for the elderly, difficult coordination of multiple subjects, and difficult integration of service resources. In the process of promoting the construction of digital rural governance, the service resource integration theory was playing an increasingly important role. The dynamic link between supply and demand, the method of promoting diversified governance of the main body and the method of improving the service platform contained in the theory were of guiding significance for solving the dilemma of rural mutual pension service. Based on the theoretical perspective of service resource integration, four optimal paths were proposed： building the dynamic information management database, giving full play to the feedback and optimization function of the digital platform, realizing the matching between supply and demand of rural mutual care for the aged, and establishing the mechanism of urban-rural integration and mutual aid development.

Principles, barriers and ways of rescue of rural “Time Bank” under the background of rural revitalization

ZHAO Shuang-shuang, LI Jing

2023, 62(2): 216-219. doi:10.14088/j.cnki.issn0439-8114.2023.02.040

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Compared with the “9073” or “9064” mode of urban pension supply, the rural pension is mainly family-based, and the intergenerational support of children is the main way of rural pension. However, with the deepening of the aging degree in China, the traditional family endowment function becomes less and smaller, and the endowment issue has become an important issue of people’s livelihood. It wass urgent to innovate the social pension path, make up for the shortage of family pension supply to actively improve the life of the rural elderly, and let the rural elderly enjoy their old age. Based on Habermas’ communicative community theory, this paper analyzed the growth principle, advantage, dilemma and optimization path of rural “Time Bank”, which was conducive to relieving the pressure of rural pension and boosting rural revitalization.

Influence of internet use on loneliness of middle-aged and elderly people

LU Zhi-yuan, WANG Huan, LIANG Shuang

2023, 62(2): 220-226. doi:10.14088/j.cnki.issn0439-8114.2023.02.041

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Based on the special survey data of internet usage of middle-aged and elderly people in Jiangsu Province in 2021, this paper analyzed the influence of internet usage,usage time,content and ways on loneliness of middle-aged and elderly people. It was found that internet use had a significant negative impact on loneliness of middle-aged and elderly people. Middle-aged and elderly people who used the internet for more than 6 hours and focused on leisure study were less likely to breed loneliness, but the way of use had no effect on their loneliness. Heterogeneity analysis showed that internet use could reduce the incidence of loneliness among the elderly aged 70 and above, middle-aged and elderly people with low education levels and middle-aged and elderly people in rural areas who mainly used the internet for leisure and entertainment. The results helped to understand the complex relationship between the internet use of middle-aged and elderly people and their loneliness in the digital age, and provided new theoretical support for relevant departments to further popularize the internet among middle-aged and elderly people and guide the rational use of the internet.

Study on the governance of information poverty in rural elderly groups from an empowerment perspective

TONG Lu-lu, LI Jing

2023, 62(2): 227-232. doi:10.14088/j.cnki.issn0439-8114.2023.02.042

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China is now at the crossroads of the aging wave and the informationization wave, and the rural elderly are “marginalized” at the time of high-speed social operation, thus becoming a disadvantaged group in the informationization and digitalization era. Information poverty is a new form of relative poverty in the information society. Combing with the two dimensions of information-use motivation and information-use skills, the information-poor elderly were divided into four categories： unmotivated-unskilled, unmotivated-skilled, motivated-unskilled, and motivated-skilled. Based on the empowerment theory, three types of information poverty in rural elderly groups including “incapability” “loss capability” and “weak capability” were matched. In view of the complicated environmental information poverty, the lack of motivation to obtain information and the weak information skills of the rural elderly, optimization was conducted from the information literacy of the rural elderly, the implementation of human information technology feedbacks and the construction of a fair and friendly information life environment for the elderly, in order to enable the rural elderly to actively integrate into the information society.

The path of agricultural product geographical indication development in the view of rural revitalization：A case study of Changle County, Weifang City, Shandong Province

CAI Yan-bing

2023, 62(2): 233-237. doi:10.14088/j.cnki.issn0439-8114.2023.02.043

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Geographical indications of agricultural products were an important driving force to promote the all-round revitalization of rural areas. Taking Changle County, Weifang City, Shandong Province as an example, the development of geographical indications of agricultural products was focused on, so as to promote the development of agricultural products as well as the overall revitalization of rural areas. Research showed that it was faced with practical difficulties, such as serious homogenization, lack of protection subjects and overlapping functions and powers, low individual familiarity and enthusiasm of farmers and so on. Therefore, the development of geographical indications of agricultural products was accelerated, practical difficulties were eliminated and rural revitalization was boosted through four actions was eliminated： Improving quality and strengthening the base, building the brand, strengthening the industrial chain and improving capacity.

Development status and suggestions of county leading industries under the rural revitalization strategy：Taking the chive industry in X County,Guizhou Province as an example

ZHAO Ling-ru

2023, 62(2): 238-241. doi:10.14088/j.cnki.issn0439-8114.2023.02.044

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Taking the chives industry in X County, Guizhou Province as an example, using a combination of unstructured interviews and literature review, the development process of X County chives for more than 20 years was reviewed systematically, and the industrial base, market structure, brand effect, economic benefits and other development status and advantages of X County’s development of chives were analyzed, and the core challenges faced by the local chive industry during the development period were sorted out, such as low scale, weak brand influence, and poor product anti-risk capabilities. The relevant practices and experience, with a view to serving other counties were summarized, providing reference for promoting the development of leading industries in other counties.

Differences in the effectiveness of farmers’ cooperatives’ participation in poverty reduction from the perspective of organizational resource endowment：A case study of M County in southern Xinjiang

Mirshati Maihemuti, DING Yu, PU Jie, SU Yang, YU Hong

2023, 62(2): 242-247. doi:10.14088/j.cnki.issn0439-8114.2023.02.045

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The phased level of resource endowment of cooperative organizations was directly related to whether cooperatives could standardize development and played an important prerequisite for poverty reduction. On the basis of theoretical analysis, the hypothesis was put forward. Through case empirical analysis of two typical cooperatives in southern Xinjiang, it was found that the organizational resource endowment factors such as scale income, cost saving and efficiency increase, and organizational influence enhancement affected the status of the resource endowment of cooperatives, thus forming the periodical changes of the resource endowment of cooperatives and the normative differences of cooperative organizations composed of internal management and talent resource endowment; the difference in organizational norms caused by the resource endowment of cooperatives was the fundamental reason for the difference in poverty reduction effects of different cooperatives. Based on the conclusion, the effectiveness of cooperatives in poverty reduction was improved through organizational resource endowments of cooperatives such as enriching the scale income, realizing cost-saving and efficiency, and enhancing the organizational influence, as well as the enhancement of the organizational standardization including the internal management of cooperatives and talent resource endowments.

Research on the efficiency of rural small-scale financial institutions in supporting agriculture：Taking the six central provinces as an example

XU Bei-bei, TU Wei-liang

2023, 62(2): 248-250. doi:10.14088/j.cnki.issn0439-8114.2023.02.046

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In order to scientifically evaluate the efficiency of rural small financial institutions in supporting agriculture and build a good rural financial environment, taking the efficiency of rural small financial institutions in six provinces in central China as the object, data envelopment analysis （DEA） was used to conduct empirical analysis to study the level of pure technical efficiency, scale efficiency and technical efficiency of rural small financial institutions in supporting agriculture. The results showed that, on the whole, the rural financial resources in the six central provinces of China had not been effectively allocated. In 2019, the average technical efficiency, pure technical efficiency and scale efficiency of small-scale financial institutions in the six central provinces were 0.886, 0.934 and 0.944, respectively. This also showed that there was still room for improvement in the operational efficiency, management level, as well as the scale of resource allocation of China’s rural small financial institutions.

The necessity and development strategy of rural cooperative finance

LENG Yi-xin, HUANG Ti-shen, MENG Bing-nan, LIANG Qing-yun

2023, 62(2): 251-256. doi:10.14088/j.cnki.issn0439-8114.2023.02.047

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It has become a consensus that rural cooperative finance can help solve the problem of supply and demand of rural financial services. However, the necessity of its development has been questioned in practice and theory. Based on analysis of the current situation of supply and demand of rural financial services and the correspondence between rural cooperative finance and agriculture, the necessity of developing rural cooperative finance was revealed. Considering the limitation of background, the new connotation of rural cooperative finance was implemented and the feasibility of developing rural cooperative finance was enhanced through conditions, paths and guarantees.

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