Abstract: Using the data of 226 questionnaires from the household survey in Yuli County, Xinjiang Uygur Autonomous Region, combined with internal factors and external factors, the binary Logistic regression model was used to explore the influencing factors of the application of plastic film treatment technology for farmers, and analyze the main sources of internal factors and external factors. The results showed that the external factors had a significant positive predictive effect on supporting plastic film treatment technology. Developing technology applications, improving policy environment and enriching social networks could promote the adoption of plastic film treatment technology by farmers. In view of the present situation of plastic film pollution control, various measures should be taken to establish effective application mechanism of plastic film treatment technology, so as to improve the adoption efficiency.

Key words: plastic film treatment technology, plastic film pollution, residual film recycling, Logistic regression model, Yuli County of Xinjiang