Abstract: Based on the literature analysis method, the development status of China’s organic agricultural products industry was analyzed, and on this basis, the innovation of the online sales model of organic agricultural products was expounded, and the value research and judgment and business service system of group purchase, online and offline community business models was combed in detail. Based on the comparison with the traditional organic agricultural product VCC model, a new operation mode （VCC model+network platform） was proposed. The operation mode could reduce the operation cost, play the role of community communication, strengthen consumer confidence in products, and enhance the positive influence of friendly farming environment.

Key words: e-commerce, organic agricultural products, operation mode, “Internet+”