Abstract: Compared with the “9073” or “9064” mode of urban pension supply, the rural pension is mainly family-based, and the intergenerational support of children is the main way of rural pension. However, with the deepening of the aging degree in China, the traditional family endowment function becomes less and smaller, and the endowment issue has become an important issue of people’s livelihood. It wass urgent to innovate the social pension path, make up for the shortage of family pension supply to actively improve the life of the rural elderly, and let the rural elderly enjoy their old age. Based on Habermas’ communicative community theory, this paper analyzed the growth principle, advantage, dilemma and optimization path of rural “Time Bank”, which was conducive to relieving the pressure of rural pension and boosting rural revitalization.

Key words: rural revitalization, Habermas, communication community, Time Bank