HUBEI AGRICULTURAL SCIENCES ›› 2023, Vol. 62 ›› Issue (2): 128-133.doi: 10.14088/j.cnki.issn0439-8114.2023.02.024

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Research on structure, features and the evolution path of agricultural product e-commerce ecosystem

WANG Xu-lei   

  1. College of Management/Rural Industry Research Center, Qingdao Agricultural University, Qingdao 266109, Shandong, China
  • Received:2021-09-09 Online:2023-02-25 Published:2023-03-17

Abstract: Based on the actual situation of the development of e-commerce for agricultural products, the composition and structure of e-commerce ecosystem for agricultural products were analyzed by using the theory of business ecosystem, the characteristics of e-commerce ecosystem for agricultural products were clarified, the evolution path of agricultural product e-commerce ecosystem in its initial stage, expansion stage, mature stage and decline and reconstruction stage was analyzed, and then specific suggestions to accelerate the development of agricultural product e-commerce from the perspective of business ecosystem were put forward.

Key words: agricultural product e-commerce, business ecosystem, evolution path

CLC Number: