Abstract: Based on the digital capital framework created by Ragneda for reference, the indicator system of rural households’ digital capital in Shandong Province was constructed, and the level of rural households’ digital capital was measured using the entropy method and K-means clustering algorithm. With the help of ArcGIS and GeoDa software, the spatial correlation analysis method was used to explore the spatial distribution characteristics of rural households’ digital capital. The research showed that there were differences in the contribution of the three economic circles to the overall digital capital of rural households in Shandong Province; rural households’ digital contact level was higher than their digital application ability. The digital capital of rural households showed a strong spatial positive correlation, and there were high-high clustering and low-low clustering. Finally, the corresponding policy recommendations were put forward.

Key words: digital capital, digital access, digital capacity, spatial distribution, Shandong Province