Abstract: In the field of poverty alleviation by tourism, which plays an important role in China’s poverty alleviation practice, due to the widespread existence of information asymmetry, moral hazard problems occur one after another in different levels of agents such as local grass-roots governments, poverty alleviation enterprises by tourism and residents in poor areas. The research showed that local grass-roots governments and poverty alleviation enterprises by tourism were prone to moral risks such as “supporting false poverty” and “false poverty alleviation”, while residents in poverty-stricken areas were prone to moral risks such as “non-poverty pretending poverty”, “supporting but not doing”, “rich but not retreating”. Through the attribution analysis of the above moral risks, the ways and countermeasures to manage the moral risks of poverty alleviation by tourism in the post poverty alleviation era were analyzed from two aspects： reducing the information asymmetry of poverty alleviation by tourism and restraining the opportunistic tendency of stakeholders of poverty alleviation by tourism.

Key words: post poverty alleviation era, poverty alleviation by tourism, moral hazard, governance path