Abstract: The coupling of rural tourism and rural revitalization in Henan Province was selected as a case to analyze its development stage. The results showed that the coupling and coordination degree between rural tourism and rural revitalization was from 0.327 0 to 0.883 2, showing a steady upward trend as a whole. The coupling and coordination degree was higher than 0.5, and the state changed from an endangered maladjustment state to a coordinated state in 2013, and then entered a benign coordinated state in 2018. In addition, the growth rate of the coupling and coordination degree was declining or even negative in the later period of 2010 to 2020, indicating that the coupling development of rural tourism and rural revitalization in Henan Province still needed to increase investment, promote the integrated development of the two, better implement the beautiful new rural construction, achieve industrial transformation and development, deeply tap the potential value of the countryside, and improve the construction of a development system for rural tourism and rural revitalization.

Key words: rural revitalization, rural tourism, coupling degree, coordination degree, Henan Province