Abstract: 105 peasant households near Tianguan Royal Residence Scenic Spot were investigated, and the Logistic regression model was established by selecting individual characteristics of farmers, family characteristics of farmers, cognitive characteristics of farmers on rural tourism development and characteristics of tourists as explanatory variables. The willingness of farmers to participate in the development of rural tourism in Tianguan Royal Residence Scenic Spot and its influencing factors were analyzed. The results showed that from the perspective of participation, 78 of the 105 households surveyed were willing to participate in the development of Tianguan Royal Residence Scenic Spot, while 27 were unwilling to participate. From the perspective of influencing factors on participation, the age of farmers was the most important factor affecting their willingness to participate in the Tianguan Royal Residence Scenic Spot, followed by the distance from their homes to the scenic spot, the consumption level of tourists, the increase of their family income, and the education level of farmers. Among them, the education level of farmers and the distance from their homes to the scenic spot had negative impacts on farmers’ willingness to participate, and the rest factors were positive.

Key words: rural tourism, farmers' participation, influencing factors, Tianguan Royal Residence Scenic Spot