Abstract: In view of the fact that the traditional government single governance model of rural water environment pollution in China cannot effectively improve governance efficiency and solve the problem of pollution, the current situation of rural water environment pollution and the characteristics of rural water environment treatment were analyzed. The study found that there were some problems in rural water environment pollution control, such as the deviation of government directly controlled water environment governance behavior, the lack of motivation for market participants to participate in water environment governance, and the limited participation of social forces in water environment governance. From the perspective of multiple stakeholders involved in rural water environment governance,it was proposed to establish a multi stakeholder governance model with the government as the leading role and the joint participation of market and society stakeholders as the path.

Key words: rural revitalization, rural water environment, pollution, multiple governance