Abstract: This paper took Hubei Province as the research object, based on the relevant data from 2003 to 2020, used the entropy method to construct the coupling degree and coupling coordination degree model, and made an empirical analysis on the coupling coordination degree of rural revitalization and rural tourism in Hubei Province. The results show that, from 2003 to 2020, rural tourism and rural revitalization in Hubei Province present a coupling coordination situation, which has experienced a low degree of coupling. At present, it has reached a high coupling stage, and has a trend of extreme coupling development. The effect of rural revitalization and rural tourism development is obvious. There is a high coupling relationship between them, but there is still room for coupling development. It is necessary to continue to explore the path to achieve a high level of coupling coordination.

Key words: rural tourism, rural revitalization, coupling coordination, Hubei Province