Abstract: Based on the development goal of promoting urban-rural integration in Hubei Province, the current situation and basic effect of urban-rural integrated development in Hubei Province were analyzed, and a series of relevant factors affecting the development of urban-rural integration in Hubei Province were discussed. It was believed that the key factors affecting the economic integration and development of urban and rural areas in Hubei Province included ecological, industrial cooperation, resource allocation, infrastructure and other external factors, and “scissors difference”, government and other internal factors, and practical suggestions were put forward to promote the development of urban-rural integration in Hubei Province.

Key words: urban-rural integration, basic effect, influencing factors, Hubei Province