Abstract: In order to deeply understand the consumption behavior of people in different countries on fruit desserts, the consumption behavior of fruit desserts in China, Russia and Uzbekistan was taken as the research object. Based on the review of the existing literature in this field, the consumption frequency, consumption preference and consumption environment of consumers in these countries were investigated and analyzed by using qualitative and quantitative methods, so as to explore the relationship between fruit desserts eating places, accompanying activities and consumer behavior. The results showed that consumers in the three countries would choose to eat a certain amount of fruit desserts at different times and places. As for the popular fruit desserts, consumers in all three countries said that they were generally more inclined to eat cereal breakfast. Compared with consumers in the other two countries, Uzbek consumers were more familiar with various desserts, and the proportion of consumers who ate fruit desserts when watching TV was the highest. At the same time, Chinese consumers were more likely to eat desserts as part of the main meal, while Uzbek consumers eat them as snacks.

Key words: fruit desserts, food preference, consumers, China, Russia, Uzbekistan