Abstract: Tourism experience is the feeling of tourists’ sensory and thinking activities about the scenic environment and tourism process throughout the traveling process. Improving the tourist experience can strengthen the attractiveness of scenic spots. Taking Grand Tang Dynasty Ever-bright City as an example, this paper analyzed tourist experience via the web text mining and proposed improvements. The study found that tourists were generally satisfied with the experience of scenic spots, especially the human landscape and entertainment activities, the perception of shopping, accommodation, and catering were at a low level, and in the aspect of environment, “overcrowded” was frequently mentioned. Scenic managers should focus on the history and cultural special features to keep enduring appeal and promote tourism service and tourism reception capacity to improve visitors’ tourism experience quality.

Key words: tourism experience, web text mining, Grand Tang Dynasty Ever-bright City