Abstract: The development of rural tourism strengthens the possibility of the diversified development of rural resources and conforms to the trend of modern rural development in China. Nantong has excellent location advantages, rich resource conditions, strong local culture and other advantages, but because the development of Nantong rural tourism started late, has not been widely concerned and recognized by the market. To analyze the development advantages and dilemmas of Nantong rural tourism, put forward targeted suggestions from the aspects of tourism product construction, industrial planning, talent introduction and intelligent network platform construction, cultivate Nantong country “tourism plus” and “internet plus” and promote the high-quality development of Nantong rural tourism, and realize rural revitalization.

Key words: rural revitalization strategy, rural tourism, rural development, Nantong