Analysis on the tourism perceived image of Guizhou province based on ZMET

doi:10.14088/j.cnki.issn0439-8114.2019.21.053

Abstract

Abstract: From the perspective of photographs, taking Guizhou province as the research object, extracting the typical elements of tourism photos acquired by various subjects through various channel with metaphor extraction technology, the tourism perception image of Guizhou is analyzed. It is found that the tourists' perception of the tourism image of Guizhou is different from that of "Colorful Guizhou". Different tourism resources bring different feelings to tourists. Natural tourism resources give tourists "shock" and "relaxation" experience, while humanistic tourism resources, especially those of ethnic minorities, give tourists more "curiosity" and "pleasure". The tourism development of Guizhou province can realize the tourism image of "Colorful Guizhou" by means of "Miao" with "less", string "line" and "point" and rich "colorful".

Key words: ZMET, tourism perception image, Guizhou province

CLC Number:

F592

TIAN Qi, YAN Zhi-wu, XIE Yun-hu, LI Jiang-min. Analysis on the tourism perceived image of Guizhou province based on ZMET[J]. HUBEI AGRICULTURAL SCIENCES, 2019, 58(21): 241-249.

References

[1] 徐小波,赵磊,刘滨谊,等.中国旅游城市形象感知特征与分异[J].地理研究,2015,34(7):1367-1379.
[2] 张朝枝. 旅游地衰退与复苏的驱动力分析:以几个典型旅游景区为例[J].地理科学,2003,23(3):272-278.
[3] HUNT J D.Image as factor in tourism[M].Fort Collin:Colorada state university,1971.
[4] 粟路军,何学欢.旅游地形象涵义、构成、特征与形成过程——基于国外文献的梳理[J].旅游科学,2015,29(3):80-94.
[5] CROMPTON J L.An assessment of Mexico as a vacation destination and influence of geographical vocation upon that image[J].Journal of tourism research,1979,17:18-23.
[6] GARTNER W C.Image formation process[J].Journal of travel and tourism marketing,1993,2(2/3):191-215.
[7] 周璐. 城市森林游憩地感知形象的影响因素研究[D].南京:南京林业大学,2015.
[8] GUNN C.Vactionscape[M].Austin TX:Bureau of business research,University of texas,1972.
[9] BALOGLU S,BRINBERG D.Affective images of tourism destinations.[J]Journal of travel research,1997,35(4):11-15.
[10] 李玺. 旅游目的地感知形象非结构化测量应用研究——以访澳商务游客形象感知特征为例[J].旅游学刊,2011,26(12):57-63.
[11] FAKEYE P C,CROMPTON J L.Image differences between prospective,first-time and repeat visitors to the lower riogrande valley[J].Journal of travel research,1993,30(10):10-16.
[12] GOVERS R,GO F M,KUMAR K.Virtual destination image:A new mea-surement approach[J].Annals of tourism research,2007,34(4):977-997.
[13] MENDOLA D,VOLO S.Building composite indicators in tourism studies:Measurements and applications in tourism destination competitiveness[J].Tourism management,2017,59(4):541-553.
[14] KIM H,RICHARDSON S L.Motion picture impacts on destination images[J].Annals of tourism research,2003,30(1):216-237.
[15] WANG C Y,HSU M K.The relationships of destination image,satisfaction, and behavioral intentions:An integrated model[J].Journal of travel and tourism marketing,2010,27(8):829-843.
[16] GARTNER W C.Temporal influence on image change[J].Annals of tourism research,1986,13(4):635-644.
[17] FAKEYE P C,CROMPTON J.Image differences between prospective,first-time, and repeat visitors to the Lower Rio Grande Valley[J].Journal of travel research,1991,29(2):10-16.
[18] BALOGLU S,MCCLEARY K W.A model of destination images formation[J].Annals of tourism research,1999,26(4):868-897.
[19] 王纯阳,屈海林.旅游动机、目的地形象与旅游者期望[J].旅游学刊,2013,28(6):26-37
[20] 郭芯芯. 重大会议对旅游目的地形象的影响研究[D].济南:山东大学,2018.
[21] 陈传康,李蕾蕾.风景区与景点的旅游形象策划[J].沿海新潮,1996(6):23-26.
[22] 王阿敏,吴晋峰,王君怡.非特定目的地旅游经验对目的地形象的影响研究[J].旅游学刊,2018,33(7):79-90.
[23] 季少军. 信息化时代目的地形象的话语权之争[J].旅游学刊,2018,33(4):5-6.
[24] 周永博. 中国旅游发展笔谈——新时代的旅游目的地形象(一)[J].旅游学刊,2018,33(4):1-3.
[25] 保继刚.城市旅游:原理与案例[M].天津:南开大学出版社,2005.
[26] 李名倩. 基于扎根理论杭州城市旅游形象感知与投射对比研究[D].杭州:浙江工商大学,2018.
[27] 李蕾蕾. 城市旅游形象设计探讨[J].旅游学刊,1998,13(1):46-48.
[28] 秦学. 我国城市旅游研究的回顾与展望[J].人文地理,2001(2):73-78.
[29] 谷明. 大连城市旅游形象定位及整体策划[J].旅游学刊,2000, 15(5):63-67.
[30] 李娟文,彭红霞,何军.论城市旅游形象塑造——以武汉市为例[J].人文地理,1999(3):17-20.
[31] 张珍珍,李君轶.旅游形象研究中问卷调查和网络文本数据的对比——以西安旅游形象感知研究为例[J].旅游科学,2014, 28(6):73-81.
[32] 李春萍,张简.基于网络文本分析的国内、外游客旅游目的地形象感知差异研究——以西安回民街为例[J].旅游论坛,2017, 10(6):97-110.
[33] 谢彦君,陈焕炯,潘莉,等.东北地区乡村旅游中典型元素的识别与分析——基于ZMET(隐喻抽取技术)进行的质性研究[J].北京第二外国语学院学报,2009,31(1):41-45.
[34] 王超. 旅游目的地形象感知的影响因素、机理和类型——基于扎根理论的“多彩贵州”案例分析[J].旅游论坛,2018,11(4):116-124.
[35] 张洪,张燕.基于网络文本分析的城市旅游形象感知研究——以合肥市为例[J].黄山学院学报,2017,19(2):26-30.
[36] 刘力. 旅游目的地形象感知与游客旅游意向——基于影视旅游视角的综合研究[J].旅游学刊,2013,28(9):61-72.
[37] 宋子斌,安应民,郑佩.旅游目的地形象之IPA分析——以西安居民对海南旅游目的地形象感知为例[J].旅游学刊,2006,21(10):26-32.
[38] KOCK F,JOSIASSEN A,ASSAF A G.Advancing destination image:The destination content model[J].Annals of tourism research,2016,43(7):28-44.
[39] 王朝辉,陆林,夏巧云.基于SEM的重大事件国内游客感知价值及行为意向关系研究——2010上海世博会为例[J].地理研究,2011,30(4):735-746.
[40] 孟义芳. 城市旅游意象与形象差异化定位的研究[D].上海:华东师范大学,2008.
[41] MAZANEC J A,STRASSER H.Perceptions-based analysis of tourism products and service providers[J].Journal of travel research,2007,45(4):387-401.
[42] ZALTMAN G,USEEM J.This man can read your mind[J].Fortune magazine(Europe),2003,147(1):48-54.
[43] ZALTMAN G.Metaphorically speaking[J].Marketing research,1996,8(2):13-20.
[44] ZALTMAN G,ZALTMAN L H.Marketing metaphoria:What deep metaphors reveal about the minds of consumers[M].Boston:Harvard business press,2008.
[45] COULTER R H,ZALTMAN G.Using the Zaltman metaphor elicitation technique to understand brand images[J].Advances in consumer research,1994,21(1):501-507.
[46] CHRISTENSEN,OLSON.Mapping consumers' mental models with ZMET[J].Psychology and marketing,2002,19(6):477-501.
[47] HIRSCHMAN E C.Metaphor in the marketplace[J].Marketing theory,2007,7(3):227-248.
[48] CHEN P J.Exploring unspoken words:using ZMET to depict family vacationer mental models[J].Advances in hospitality and leisure,2008(4):29-51.
[49] CHEN P J.Differences between male and female sport event tourists:A qualitative study[J].International journal of hospitality management,2010,29(2):277-290.
[50] CHEN P J.From fantasy to reality:Transformation of native visitor experiences[J].Journal of business research,2015,69(2):985-991.
[51] HÖCKERT E,LÜTHJEB M,ILOLAB H,et al.Gazes and faces in tourist photography[J].Annals of tourism research,2018,45(9):131-140.
[52] MATTEUCCI X.Photo elicitation:Exploring tourist experiences with researcher-found images[J].Tourism management,2013,35:190-197.
[53] 李鹏波,董旭辉.ZMTE法在休闲旅游类乡村景观要素识别中应用初探——以荣城烟墩角村为例[J].山东林业科技,2017, 47(4):9-14.
[54] 陈小连,胡孝平.基于ZMET的武汉近郊乡村旅游中典型元素的识别与分析[J].旅游研究,2010,2(1):57-62.
[55] 靳晓丽. 游客对工业遗产旅游景观符号的情感认知研究[D].辽宁大连:东北财经大学,2013.
[56] 孔令怡,吴江,魏玲玲,等.旅游凝视下凤凰古城旅游典型意象元素分析——基于隐喻抽取技术(ZMET)[J].旅游学刊,2018,33(1):42-52.
[57] 熊凯. 乡村意象与乡村旅游开发刍议[J].地域研究与开发,1999,18(3):70-73.
[58] 宋欢,喻学才.城市旅游意象的解构与重构——兼论旅游形象与旅游意象的异同[J].地域研究与开发,2017,36(1):91-96.
[59] 任宁宁. 旅游目的地品牌效用研究[D].贵阳:贵州财经学院,2011.
[60] LEE S,SCOTT D,KIM H.Celebrity fan involvement and destination perceptions[J].Annals of tourism research,2008,35(3):809-832.
[61] BEERLI A,MARTÍN J D. Factors influencing destination image[J].Annals of tourism research,2004,31(3):657-681.
[62] 邹统钎,吴丽云.旅游体验的本质、类型与塑造原则[J].旅游科学,2003,17(4):7-10,41.
[63] 盘晓愚,金颖若.贵州旅游资源的灵魂和旅游形象——贵州旅游发展战略思考之一[J].贵州大学学报(社会科学版),2000, 18(2):90-93.