Abstract: Based on the field research information of 9 drifting scenic spots in Hubei province, it is found that the advantages of geological resources relying on Dabieshan, Mufushan, Wudangshan, Wushan and Tongbaishan in western Hubei, southeastern Hubei and northeastern Hubei has become the main battlefield of drifting in Hubei Province. The reshuffle of the drifting tourism market in Hubei province has begun, and the drifting scenic spots with poor comprehensive tourism service capacity have undergone a large number of transformation or delisting. The polarization of the drifting scenic spots has intensified, and the high-quality drifting scenic spots represented by Jiuyixi drifting and Chaotian rafting have formed obvious market advantage, and some small and medium-sized drifting scenic spots are in a difficult situation; with the increasing competition in the drifting tourism market and the changes in drifting tourism consumption, the development of drifting scenic spots usually requires the development of surrounding tourism resources or the creation of a multi-functional amusement park with an investment scale of nearly 100 million yuan. Therefore, large-scale enterprise or large enterprise main joint venture company has become the protagonist of drifting resource development in Hubei province. The general fund size is no longer suitable for investment in drifting scenic spots; driven by the market, the surviving characteristics of the drifting scenic spots with obvious characteristics and high quality will take the integrated development road and create the Hubei brand of drifting tourism. Therefore, the development of drifting resources in Hubei province needs to be based on quality projects, actively build a theme amusement park featuring drifting experience, and at the same time accelerate the construction of the integrated platform for drifting tourism in Hubei province with the help of market transformation.

Key words: drifting, resource development, trend, Hubei province