Abstract: From the perspective of industrial function, the relationship between endogenous kinetic energy and external empowerment was analyzed in combination with the ownership of rural cultural tourism industry development interests. Villagers, as cultural inheritors, were the endogenous kinetic energy of the development of rural cultural and tourism industry. The government and society provide external empowerment, and it was necessary to strengthen external empowerment and stimulate the endogenous kinetic energy to promote rural revitalization and the development of cultural and tourism industry.

Key words: rural revitalization, cultural tourism, endogenous kinetic energy, external assignment can