HUBEI AGRICULTURAL SCIENCES ›› 2021, Vol. 60 ›› Issue (18): 14-18.doi: 10.14088/j.cnki.issn0439-8114.2021.18.003

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Visual research progress and prospect on tourism destination image in abroad

LIU Xiao-hua, LIANG Yue-lin, YAN Meng-fan   

  1. School of Economics and Managenment,China University of Geosciences,Wuhan 430074,China
  • Received:2020-08-07 Online:2021-09-25 Published:2021-10-11

Abstract: This paper systematically reviewed and summarized the progress of foreign visual research in the field of tourism destination image. The research object was the network tourism picture, the research content mainly included the representation analysis of destination image visual, the influence of visual cognition and the visual attention. The research methods could be divided into three categories, content analysis,visual elicitation and eye-tracking technology. Based on this, it is suggested that in addition to focusing on the diversification of research perspectives and research methods, the research contents should focus on the vertical contrast of the visual representation of the tourism destination image and the driving effect of the visual cognition of the tourism destination image on the image cognition and even the tourism intention, as well as the different visual media's traveling image dissemination effect and so on.

Key words: tourism destination image, visual method, bibliometrics

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