Abstract: By combing and summarizing the development mode of red tourism, combining with SWOT analysis, this paper studied the development strategy of red tourism in Shangluo city. The results show that the strategic goal of Shangluo red tourism development is positioned as advantage-opportunity （SO） strategy. We should further explore the unique cultural connotation of Shangluo red tourism, combine the natural landscape resources with red resources in Shangluo city, and complement each other. The Shangluo red tourism development strategy has been proposed in terms of planning, raising awareness, increasing investment, improving facilities, and strengthening publicity and marketing efforts.

Key words: rural revitalization strategy, red tourism, development strategy, Shangluo city