Abstract: Internet attention was formed by tourists using the Internet to assist decision-making before traveling. It objectively reflected the needs of tourists and provided a new perspective for scientific research. By using Baidu index statistical analysis platform, this study collected and collated the five-year network attention data of Jinsixia scenic spot in Shaanxi province, analyzed the time distribution, spatial distribution, people distribution and key points distribution of its network attention, and put forward targeted suggestions for the time schedule, market segmentation, marketing content and tourism product planning of scenic spot marketing.

Key words: network attention, Baidu index, marketing strategy, Jinsixia scenic spot