Abstract: Livestock and poultry care was a pioneering work in the targeted poverty alleviation work in the poor areas of southern Xinjiang. Based on the relevant survey data of Hotan city in Xinjiang, Logit model was used to analyze the willingness and influencing factors of farmers participation in livestock and poultry care. The results showed that the influence of age, family labor force, single breed and policy compliance on their willingness to participate in livestock and poultry care was not significant. Gender, education level, participation in breeding technology training, understanding of livestock and poultry care, quantity of livestock and poultry, breeding history, and government guidance had a significant impact on farmers’ willingness to participate in livestock and poultry care. Finally, put forward some countermeasures and suggestions to improved the willingness of farmers’ participation in livestock and poultry care.

Key words: poverty alleviation, southern Xinjiang, livestock and poultry care, participation willingness