Abstract: In recent years, under the background of “Internet plus” rapid development, Mengzi city in Yunnan province took e-commerce into rural comprehensive demonstration project as a breakthrough,and comprehensively promoted and encouraged public entrepreneurship and innovation. However, due to the lack of talents,technologyand other factors,there were some difficulties in the development of rural e-commerce in Mengzi. This study analyzed the current situation of Mengzi pomegranate e-commerce development, found out the problems existing in the development of Mengzi pomegranate e-commerce through field visits, access to information and other methods, and put forward the corresponding countermeasures and suggestions.

Key words: Mengzi pomegranate, e-commerce, channel, countermeasures