Abstract: Based on the basic data of the cost-benefit of rapeseed production in Hubei province during 2004-2016,the variations of total cost,land cost,labor cost,and net profit in rapeseed production of Hubei province were analyzed systematically.The results showed that,the cost increase of land and labor had become main factors to promote the total cost of rape production in Hubei province.At the same time,the rape industry was confronted with the shock of enormous oil import,thus the rape price hit the "ceiling".Under this background,the rape industry of Hubei province should promote the appropriate scale operation,enhance the level of mechanization,as well as improve the subsidy policy.

Key words: rape, cost, benefit, advice, Hubei province