关键词: 土地流转, O2O模式, 电子商务, 土地确权, 法律风险

Abstract: The legal risks of O2O mode of land transfer,such as unclear land ownership confirmation, non-standard land transfer procedures and imperfect supervision and evaluation mechanism were analyzed. It was concluded that improving the legal system of O2O mode of land transfer needed to solve the contradiction between the scale of rural land transfer and the agricultural industrial structure, as well as the contradiction between the convenience of rural land transfer and rural environmental protection. It also proposed that under the guidance of the principle of sustainable development, the legal risks of O2O mode of land transfer should be solved by responding to the profit-oriented nature of e-commerce transactions, improving the system of land ownership confirmation, registration and certification, perfecting e-commerce transaction procedures, innovating the third-party supervision and evaluation mechanism, giving full play to the role of the Internet in activating the land transfer market, improving the efficiency of rural land transfer,and promoting agricultural modernization and farmers’ well-being.

Key words: land transfer, O2O mode, e-commerce, confirmation of land right, legal risk