关键词: 订单农业, 区块链, 农业SaaS服务平台, 运营策略, 宁乡猪, 长沙市宁乡县

Abstract: Taking the Ningxiang pig order agriculture project in Ningxiang County, Changsha City as an example, this paper introduced the concept, characteristics, advantages, and development process of order agriculture, analyzed the integrity and information opacity issues faced by China’s order agriculture, and proposed the concept of an agricultural industry SaaS service platform based on blockchain technology, as well as the organizational structure and operational strategy of the platform. The actual investment effect of the blockchain order agriculture SaaS platform was showcased, including increasing market volume, reducing costs, increasing revenue, and achieving financing.Blockchain technology could provide data security, traceability, integrity, regulation, and other guarantees for order agriculture, promote the healthy development of order agriculture, and create a new situation of balanced agricultural supply and demand, green and high efficiency, affluent farmers, food safety, and reasonable prices.

Key words: order agriculture, blockchain, agricultural SaaS service platform, operational strategy, Ningxiang pig, Ningxiang County, Changsha City