湖北农业科学 ›› 2023, Vol. 62 ›› Issue (5): 203-208.doi: 10.14088/j.cnki.issn0439-8114.2023.05.035

• 经济·管理 • 上一篇    下一篇

区块链技术下农产品零售商和消费者演化博弈

刘岩峰, 郑珂   

  1. 渤海大学管理学院,辽宁 锦州 121013
  • 收稿日期:2022-05-19 出版日期:2023-05-25 发布日期:2023-06-12
  • 作者简介:刘岩峰(1979-),女,辽宁锦州人,讲师,博士,研究方向为数字化供应链管理,(电话)13941618354(电子信箱)liuyfmail@126.com。
  • 基金资助:
    辽宁省社科基金项目(L21BJY002)

Evolutionary game between agricultural retailers and consumers under the blockchain technology

LIU Yan-feng, ZHENG Ke   

  1. College of Management, Bohai University, Jinzhou 121013, Liaoning, China
  • Received:2022-05-19 Online:2023-05-25 Published:2023-06-12

摘要: 为提升农业供应链的流动效能进而提高农产品质量,构建在政府政策支持下消费者与农产品零售商之间的演化博弈模型,通过博弈模型找出两者均衡点,并运用系统动力学模拟技术进行仿真。结果表明,加大区块链农产品的宣传,加大培养区块链、供应链技术型人才并且吸引掌握区块链技术和其他技术的复合型人才,增加政策的支持以及发展与区块链相关的信息技术,是农产品零售商采用区块链技术的关键因素。

关键词: 区块链, 演化博弈, 农产品零售商, 系统动力学

Abstract: In order to enhance the flow availability of agricultural supply and advance the quality of agricultural products, the evolutionary game model between consumers and agricultural retailers under government policy support was established. The equalization point between the two game models was found. And in this model, the system dynamics simulation technology was used to simulate. The key factors of agricultural retailers the adopt blockchain technology had been discovered, including strengthening the government's promotion of blockchain technology, increasing the cultivation of blockchain and supply chain technical talents and attracting interdisciplinary talents who master blockchain technology and other technologies, increasing policy support, and developing information technology related to blockchain, etc.

Key words: blockchain, evolutionary game, produce retailer, system dynamics

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