湖北农业科学 ›› 2023, Vol. 62 ›› Issue (4): 202-205.doi: 10.14088/j.cnki.issn0439-8114.2023.04.036

• 经济·管理 • 上一篇    下一篇

电子商务发展背景下农业经济发展的新思路

满学豪, 于雪丽   

  1. 青岛农业大学管理学院,山东 青岛 266109
  • 收稿日期:2021-11-17 出版日期:2023-04-25 发布日期:2023-05-12
  • 通讯作者: 于雪丽(1996-),女,山东烟台人,在读硕士研究生,研究方向为农业农村发展,(电话)15166848276(电子信箱)2359657089@qq.com。
  • 作者简介:满学豪(1996-),男,山东博兴人,在读硕士研究生,研究方向为乡村振兴战略,(电话)15589850531(电子信箱)1624078552@qq.com。

New ideas for agricultural economic development in the context of e-commerce development

MAN Xue-hao, YU Xue-li   

  1. School of Management, Qingdao Agricultural University, Qingdao 266109, Shandong, China
  • Received:2021-11-17 Online:2023-04-25 Published:2023-05-12

摘要: 为阐述电子商务给农业带来的新变化,以丁楼村、青岩刘村为例,从市场环境、政策环境、生产模式、物流环境4个方面分析电商赋能农业模式,实现农业经济的发展,提出发挥政府职能、推出农业相关法规,加强农产品的品牌建设、完善质量监督体系,更新村民观念、引入电商培训。

关键词: 农业电商, 农业经济, 政府职能

Abstract: In order to explain the new changes brought by e-commerce to agriculture, taking Dinglou Village and Qingyanliu Village as examples, the paper analyzed the e-commerce enabling agricultural model from the four aspects of market environment, policy environment, production mode and logistics environment, realized the development of agricultural economy, and proposed to play the role of the government, introduced agricultural laws and regulations, strengthen the brand construction of agricultural products, improve the quality supervision system, updated the villagers’ concept, and introduced e-commerce training.

Key words: agricultural e-commerce, agricultural economy, governmental functions

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