关键词: 地理标志, 乡村振兴, 农产品, 发展路径

Abstract: Geographical indications of agricultural products were an important driving force to promote the all-round revitalization of rural areas. Taking Changle County, Weifang City, Shandong Province as an example, the development of geographical indications of agricultural products was focused on, so as to promote the development of agricultural products as well as the overall revitalization of rural areas. Research showed that it was faced with practical difficulties, such as serious homogenization, lack of protection subjects and overlapping functions and powers, low individual familiarity and enthusiasm of farmers and so on. Therefore, the development of geographical indications of agricultural products was accelerated, practical difficulties were eliminated and rural revitalization was boosted through four actions was eliminated： Improving quality and strengthening the base, building the brand, strengthening the industrial chain and improving capacity.

Key words: geographical indications, rural vitalization, agriculture products, development path