关键词: 农产品电商, 商业生态系统, 演化路径

Abstract: Based on the actual situation of the development of e-commerce for agricultural products, the composition and structure of e-commerce ecosystem for agricultural products were analyzed by using the theory of business ecosystem, the characteristics of e-commerce ecosystem for agricultural products were clarified, the evolution path of agricultural product e-commerce ecosystem in its initial stage, expansion stage, mature stage and decline and reconstruction stage was analyzed, and then specific suggestions to accelerate the development of agricultural product e-commerce from the perspective of business ecosystem were put forward.

Key words: agricultural product e-commerce, business ecosystem, evolution path