关键词: 秦岭特色小镇, 层次分析法, 旅游功能, 评价体系, 商洛市

Abstract: The construction of Qinling characteristic towns is conducive to the economic development of Shangluo City, and the construction of a characteristic town tourism function evaluation system is conducive to promoting the development and upgrading of tourism in Qinling characteristic towns of Shangluo City. Based on the collection of a large number of documents and field survey data, the analytic hierarchy process and fuzzy comprehensive evaluation method were used to construct a tourism function evaluation system, and questions were raised and countermeasures were givn to Qinling characteristic towns through evaluation. A Qinling characteristic town tourism function evaluation system with 12 indicators and three levels of natural environment, ornamental value, and scenic spot facilities services had been constructed by the analytic hierarchy process. The evaluation results showed that the weight of the natural environment was the highest, with the weight of 0.637 0, while the weight of the service facilities in the scenic area was the lowest, with the weight of 0.104 8. Among the specific indicators, air quality and water quality had high weight, but tourist rest areas and catering services had low weight. On the whole, the score of the tourist function evaluation index in Qinling characteristic town of Shangluo City was 0.66, indicating that the Qinling characteristic town was generally well-developed. However, it had the lowest score on the two indicators of internal transportation and accommodation services in the scenic area. In order to better play the tourism function of Qinling characteristic towns, it was necessary to further improve the accommodation environment, and strengthen the construction of internal and external traffic in the scenic area.

Key words: Qinling characteristic towns, analytic hierarchy process, tourism function, evaluation system, Shangluo City