消费者对转基因食品的感知风险与收益研究——基于结构方程模型的分析

doi:10.14088/j.cnki.issn0439-8114.2022.24.044

湖北农业科学 ›› 2022, Vol. 61 ›› Issue (24): 217-223.doi: 10.14088/j.cnki.issn0439-8114.2022.24.044

消费者对转基因食品的感知风险与收益研究——基于结构方程模型的分析

张文静

西安财经大学管理学院,西安 710100

收稿日期:2021-12-27 出版日期:2022-12-25 发布日期:2023-01-18
作者简介:张文静（1986-）,女,陕西西安人,讲师,博士,主要从事农业经济、食品安全研究,（电话）13572299314（电子信箱）zhangwj1105@126.com。
基金资助:
第三次全国农业普查项目（N14）

Study on the perceived risks and perceived benefits of consumers to genetically modified foods： Based on analysis of the structural equation model

ZHANG Wen-jing

School of Management,Xi'an University of Finance and Economics, Xi'an 710100,China

Received:2021-12-27 Online:2022-12-25 Published:2023-01-18

摘要/Abstract

摘要： 以陕西省西安市508位消费者为研究对象,使用结构方程模型分析了被调查者对转基因食品的感知风险与收益。结果表明,与感知到的收益相比,更多的被调查者认为转基因食品能够给人类健康和环境带来危害。被调查者的感知风险与收益之间存在着显著的负相关关系。女性、收入水平较高者、家庭人数较少者、家庭有特殊人群及健康状况较差者对转基因食品的感知风险较高。男性、收入水平较低的被调查者对转基因食品的感知收益较高。基于此,建议为消费者提供科学客观的与转基因食品风险与收益相关的信息,使消费者形成自己的判断并在市场选择时更具主动权。

关键词: 感知风险, 感知收益, 转基因食品, 结构方程模型, 西安市

Abstract: Taking 508 consumers in Xi'an City, Shaanxi Province as the research object, the structural equation model was used to analyze the perceived risks and benefits of the respondents to genetically modified foods. The results showed that compared with the perceived benefits, more respondents believed that genetically modified foods could cause harm to human health and the environment. There was a significant negative relationship between respondents' perceived risks and perceived benefits. It was also shown that females, respondents with higher income, those with fewer family members, those with familly members who needed for special care, and those with bad health condition had higher perceived risks of genetically modified foods. Males, those less affluent people had higher perceived benefits than their counterparts. Based on this, it was suggested to provide consumers with scientific and objective information related to the risks and benefits of genetically modified food, so that consumers could form their own judgment and had more initiative in the market choice.

Key words: perceived risks, perceived benefits, genetically modified foods, structural equation model, Xi'an City

中图分类号:

F326.12

张文静. 消费者对转基因食品的感知风险与收益研究——基于结构方程模型的分析[J]. 湖北农业科学, 2022, 61(24): 217-223.

ZHANG Wen-jing. Study on the perceived risks and perceived benefits of consumers to genetically modified foods： Based on analysis of the structural equation model[J]. HUBEI AGRICULTURAL SCIENCES, 2022, 61(24): 217-223.

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消费者对转基因食品的感知风险与收益研究——基于结构方程模型的分析

Study on the perceived risks and perceived benefits of consumers to genetically modified foods： Based on analysis of the structural equation model

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