关键词: 反向科技特派员, 信息传播机制, 推广模式

Abstract: Reverse science and technology commissioner is an innovative design adopted by Shaanxi Science and Technology Department under the existing system of science and technology commissioner, aiming at the uneven distribution of science and technology resources in Shaanxi Province. The connotation, operation principle, information dissemination mechanism, and promotion mode of the reverse science and technology correspondent system were analyzed and studied. It was found that the reverse science and technology commissioner system had problems in personnel selection, incentive guarantee, working mechanism, public opinion and publicity,and corresponding countermeasures and suggestions on how to achieve sustainable development of the reverse scientific and technological commissioner system were put forward.

Key words: reverse science and technology commissioner, information dissemination mechanism, promotion model