湖北农业科学 ›› 2022, Vol. 61 ›› Issue (16): 214-218.doi: 10.14088/j.cnki.issn0439-8114.2022.16.041

• 经济·管理 • 上一篇    下一篇

多主体参与生态产品价值实现:逻辑、诉求与模式

蔡莎, 陈绪敖   

  1. 安康学院陕南生态经济研究中心,陕西 安康 725000
  • 收稿日期:2022-04-18 出版日期:2022-08-25 发布日期:2022-09-14
  • 作者简介:蔡 莎(1996-),女,陕西安康人,硕士,主要从事生态经济研究,(电话)18729315161(电子信箱)caishacc@163.com。
  • 基金资助:
    中国建设银行研究院项目(20210716HZ001); 陕西省教育厅项目(20JK0001); 安康学院青年基金项目(2021AYQN11); 2021年陕西省大学生创新创业训练计划项目一般项目(S202111397057)

Logic, appeal and mode of multi-agent participation in ecological products value realization

CAI Sha, CHEN Xu-ao   

  1. Shaannan Eoc-economy Research Center, Ankang University, Ankang 725000, Shaanxi,China
  • Received:2022-04-18 Online:2022-08-25 Published:2022-09-14

摘要: 从生态产品价值实现的主体多元性特征出发,识别了政府、企业、农民专业合作社、金融机构、科研机构、社会组织以及广大群众等利益相关者都是生态产品价值实现的参与主体。基于生态产品价值实现的困境与多元主体参与的必要性,深入分析各主体参与生态产品价值实现的行为逻辑与价值诉求,构建“积极参与-价值共创-价值共享”的生态产品价值实现的多元主体参与模式,以期为促进生态产品价值实现提供新的思路、框架和行动逻辑。

关键词: 生态产品价值实现, 多主体, 行为逻辑, 价值诉求, 参与模式

Abstract: According to the multiple characteristics of the subjects of the value realization of ecological products, this paper identified stakeholders such as the government, enterprises, farmers’ professional cooperatives, financial institutions, scientific research institutions, social organizations, and the general public as the participants in the realization of the value of ecological products. Based on the dilemma of ecological products value realization and the necessity of participation of multiple subjects, the behavioral logic and value demands of each subject participating in ecological product value realization were analyzed deeply, and ecological product value realization mode with multi-agent participation of “active participation-value co-creation-value sharing” was constructed, in order to provide new ideas, frameworks and action logic for promoting the realization of ecological product value.

Key words: realization of the value of ecological products, multi-agent, behavioral logic, value appeal, participation mode

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