关键词: 游客生成内容（TGC）, 游客感知, 国际游客, 传统村落, 安徽省宏村

Abstract: Takeing Hongcun,Anhui province as an example, based on the tourist generated content （TGC） obtained by Flickr, Tripadvisor and Ctrip Travel website. The perception of international tourists and their spatial preferences were analyzed and compared with domestic tourists. The results show that international tourists pay more attention to natural tourism attractions in Hongcun, followed by cultural tourism attractions. Compared with domestic tourists, international tourists have less interaction with villagers; International tourists' perception of Hongcun's emotional attitude is mainly positive, and they are willing to recommend sightseeing and have a certain reputation. However, compared with domestic tourists, international tourists' cognition and emotional perception of regional culture are still weaker; The spatial distribution of international tourists to Hongcun tends to be uneven. They gather in the near water area, showing keen scenic and recreational activities, and gather less near the cultural architectural landscape highlighting the regional culture. Based on the tourist perception characteristics of international tourists in Hongcun, corresponding suggestions are put forward from the aspects of promotion, management and authenticity protection, in order to provide reference for the protection, development and policy-making of inbound tourism in Chinese traditional villages in the future.

Key words: tourist generated content（TGC）, tourist perception, international tourists, traditional village, Hongcun, Anhui province