关键词: 品牌应用, 阿根廷烟叶, 品种筛选, 配方定位

Abstract: In order to establish an import tobacco supply chain with clear brand orientation and precise variety orientation, the varieties of imported tobacco from Argentina were screened. Four samples of Argentina main cultivars from 2017 to 2019 were selected. The main purchase grades were B1F, B1O, C1F, C1O, M1F and M1O. Thirty-three indexes including appearance quality, sensory quality, sensory style and chemical composition were evaluated. Principal component analysis was used to extract six principal components for appearance quality, sensory quality characteristics and chemical composition, and variance analysis was carried out for each variety based on comprehensive score; Sensory style characteristics were analyzed with brand application; The results showed that, there were differences in the comprehensive quality performance of different varieties; K394 was superior to MB59 and K326 in comprehensive quality; And K394 was superior to MB59, K326 and CJ112 in comprehensive quality. K394 and other three varieties had significant differences in comprehensive quality. Based on the prescription positioning in brand application, K394 is closer to brand demand of China Tobacco Jiangsu Industrial Co.,Ltd. than MB59, K326 and CJ112.

Key words: brand application, Argentine tobacco, variety screening, formula positioning