湖北农业科学 ›› 2021, Vol. 60 ›› Issue (19): 174-178.doi: 10.14088/j.cnki.issn0439-8114.2021.19.036

• 经济·管理 • 上一篇    下一篇

基于IPA分析法的科普旅游评价体系中要素分布研究

沈宏洁2, 赵临龙   

  1. 1.安康学院,a.旅游与资源环境学院;
    b.数学与统计学院,陕西 安康 725000;
    2.陕南生态经济研究中心,陕西 安康 725000
  • 收稿日期:2020-09-04 出版日期:2021-10-10 发布日期:2021-10-22
  • 作者简介:沈宏洁(1986-),女,陕西安康人,讲师,硕士,主要从事旅游经济、旅游资源规划研究,(电话)17709159138(电子信箱)516457787@qq.com。
  • 基金资助:
    陕西省科学技术协会课题(2019KX02); 全国经济管理院校工业技术学研究会项目 (19GYJS008)

Research on elements distribution of popular science tourism evaluation system based on IPA method

SHEN Hong-jie2, ZHAO Lin-long   

  1. 1a. College of Tourism and Environment Resources;
    1b. Collegel of Mathematics and Statistics, Ankang University,Ankang 725000,Shaanxi,China;
    2. Southern Shaanxi Eco-economic Research Center,Ankang 725000,Shaanxi,China
  • Received:2020-09-04 Online:2021-10-10 Published:2021-10-22

摘要: 运用IPA分析法对6个旅游景区的20项科普旅游评价因子进行重要性-满意度分析,结果表明,人员素质、落地项目与宣传推广是目前科普旅游建设中存在的突出问题,最后针对四大象限中的要素分布,提出重点建设项目、适时更新项目、未来拓展项目的发展建议。

关键词: 科普旅游, IPA分析法, 评价体系

Abstract: This study used IPA method to analyze the importance and satisfaction of 20 popular science tourism evaluation factors in 6 scenic spots. The results showed that personnel quality, landing projects and promotion were the outstanding problems in the construction of popular science tourism. Finally, according to the distribution of elements in the four quadrants, the development suggestions of key construction projects, timely updating projects and future expansion projects were put forward.

Key words: popular science tourism, IPA method, evaluation system

中图分类号: