国外旅游目的地形象视觉研究进展与展望

doi:10.14088/j.cnki.issn0439-8114.2021.18.003

摘要/Abstract

摘要： 综述了国外旅游目的地形象视觉研究的概况,国外旅游目的地形象视觉研究以网络旅游图片为主要研究对象,研究内容包括目的地形象视觉表征分析、视觉认知的影响以及视觉注意力3个方面。研究方法包括视觉内容分析、视觉诱导、眼动追踪等。基于此,建议国内学者除了关注研究视角和研究方法的多元化,在研究内容上应聚焦于旅游目的地形象视觉表征的纵向对比、旅游目的地形象视觉认知对于形象认知乃至旅游意愿的驱动影响,以及不同视觉媒介的旅游形象传播效果等方面。

关键词: 旅游目的地形象, 视觉研究, 文献计量

Abstract: This paper systematically reviewed and summarized the progress of foreign visual research in the field of tourism destination image. The research object was the network tourism picture, the research content mainly included the representation analysis of destination image visual, the influence of visual cognition and the visual attention. The research methods could be divided into three categories, content analysis,visual elicitation and eye-tracking technology. Based on this, it is suggested that in addition to focusing on the diversification of research perspectives and research methods, the research contents should focus on the vertical contrast of the visual representation of the tourism destination image and the driving effect of the visual cognition of the tourism destination image on the image cognition and even the tourism intention, as well as the different visual media's traveling image dissemination effect and so on.

Key words: tourism destination image, visual method, bibliometrics

中图分类号:

F590

刘小华, 梁玥琳, 闫梦凡. 国外旅游目的地形象视觉研究进展与展望[J]. 湖北农业科学, 2021, 60(18): 14-18.

LIU Xiao-hua, LIANG Yue-lin, YAN Meng-fan. Visual research progress and prospect on tourism destination image in abroad[J]. HUBEI AGRICULTURAL SCIENCES, 2021, 60(18): 14-18.

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