湖北农业科学 ›› 2021, Vol. 60 ›› Issue (10): 151-155.doi: 10.14088/j.cnki.issn0439-8114.2021.10.031

• 经济·管理 • 上一篇    下一篇

异质化发展推动淘宝村转型升级——以湖北省下营村为例

林茜, 叶秀敏   

  1. 中国社会科学院研究生院,北京 102488
  • 收稿日期:2020-01-08 出版日期:2021-05-25 发布日期:2021-05-28
  • 作者简介:林 茜(1995-),女,福建闽清人,在读硕士研究生,研究方向为互联网经济与电子商务,(电话)13051106817(电子信箱)1448915337@qq.com。
  • 基金资助:
    2019年度中国社会科学院国情调研重大项目(GQZD2019004)

Heterogeneous development promoted the transformation, upgrading of Taobao villages:Taking Xiaying village in Hubei province as an example

LIN Qian, YE Xiu-min   

  1. Graduate School of Chinese Academy of Social Sciences,Beijing 102488,China
  • Received:2020-01-08 Online:2021-05-25 Published:2021-05-28

摘要: 近年来,许多淘宝村的发展进入瓶颈期,以湖北省下营村为例,其面临流量福利下降、市场中低端化、同质化严重的问题,急需走异质化发展路线。从需求出发,异质化可以刺激新需求,挖掘小众市场;从供给出发,异质化可以提高附加值,升级供给结构。为促进淘宝村的异质化发展,相关主体可以通过用新技术和大数据导航、促进产品多样化、促进产品高端化、线上线下相融合、构建共同的淘宝村品牌等进行转型升级。

关键词: 异质化, 转型升级, 下营淘宝村

Abstract: In recent years, the development of many Taobao villages had entered a bottleneck period. Taking Xiaying village in Hubei province as an example, it was facing the serious problems of declining flow welfare, low-end market and homogenization, so it was urgent to take the heterogeneous development route. From the perspective of demand, heterogeneity can stimulate new demand and tap niche market; from the perspective of supply, heterogeneity can improve added value and upgrade supply structure. In order to promote the heterogeneous development of Taobao village, relevant subjects can transform and upgrade by using new technology and big data navigation, promoting product diversification, promoting high-end products, integrating online and offline, and building a common Taobao village brand.

Key words: heterogeneity, transformation and upgrading, Xiaying Taobao village

中图分类号: