关键词: 订单蔬菜, 政府, 订单企业, 菜农, 十堰市

Abstract: Shiyan city was located in the core water source area of the central route of South-to-North Water Diversion Project and the deep poverty-stricken of Qinba mountain. The development of order vegetables by the way of production and marketing docking can effectively realize the optimal of resources and the promotion of economic benefits. This study introduced the development status of the city’s order vegetables and analyzed the main problems in the production of the city’s order vegetables from the perspectives of government, order enterprises and farmers. Combined with the problems, this study put forward countermeasures and suggestions from three aspects, such as the government increasing industrial support, the order enterprises’ accelerating the construction of their own organizational capacity, and the farmers’ enhancing the awareness of production and marketing docking.

Key words: order vegetables, government, order enterprises, farmers, Shiyan city