湖北农业科学 ›› 2021, Vol. 60 ›› Issue (6): 131-134.doi: 10.14088/j.cnki.issn0439-8114.2021.06.028

• 经济·管理 • 上一篇    下一篇

基于BP神经网络的旅游资源评价模型分析

刘燕威   

  1. 杨凌职业技术学院,陕西 杨凌 712100
  • 收稿日期:2020-03-31 出版日期:2021-03-25 发布日期:2021-04-07
  • 作者简介:刘燕威(1982-),男,河南安阳人,讲师,硕士,主要从事旅游开发、酒店管理等方面教学与研究,(电话)15353546384(电子信箱)lywei147021239@qq.com。

Analysis of tourism resources evaluation model based on BP neural network

LIU Yan-wei   

  1. Yangling Vocational and Technical College, Yangling 712100, Shaanxi,China
  • Received:2020-03-31 Online:2021-03-25 Published:2021-04-07

摘要: 当前关于旅游资源评价具有很强的主观色彩,各评价模型中变量多、非线性强。BP神经网络模型利用MATLAB计算程序对旅游资源进行评价,能最大程度避免主观因素对评价结果的影响。利用文献比较法、理论分析法和专家咨询法,构建包含7个一级指标和16个二级指标的评价指标体系,在此基础上设计了评价模型,重点分析了评价模型中误差取值,并将评价模型应用于几个主要城市的旅游资源评价中,其评价结果及误差范围均满足要求。

关键词: BP神经网络, 模型, 误差

Abstract: At present, the evaluation of tourism resources had a strong subjective color. There were many variables and strong nonlinearity in each evaluation model. BP neural network model used MATLAB calculation program to evaluate tourism resources, which can avoid the influence of subjective factors on the evaluation results. By using the methods of literature comparison, theoretical analysis and expert consultation, the evaluation index system including 7 first-class indexes and 16 second-class indexes was constructed. On this basis, the evaluation model was designed, and the error value in the evaluation model was analyzed emphatically. The evaluation model was applied to the tourism resources evaluation of several major cities, and the evaluation results and error range meet the requirements.

Key words: BP neural network, model, error

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