湖北农业科学 ›› 2020, Vol. 59 ›› Issue (24): 189-194.doi: 10.14088/j.cnki.issn0439-8114.2020.24.042

• 经济·管理 • 上一篇    下一篇

基于客户满意度的农产品冷链物流配送路径优化研究

魏庆豪, 吴宪   

  1. 山东中医药大学马克思主义学院,济南 250355
  • 收稿日期:2019-12-23 出版日期:2020-12-25 发布日期:2021-01-21
  • 通讯作者: 吴宪(1971-),男,山东济南人,教授,主要从事马克思主义中国化与中国区域社会发展研究。
  • 作者简介:魏庆豪(1994-),男,山东济南人,在读硕士研究生,研究方向为马克思主义中国化与中国区域社会发展,(电话)18519662488(电子信箱)29691029@qq.com

Research on optimization of agricultural products cold chain logistics distribution path based on customer satisfaction

WEI Qing-hao, WU Xian   

  1. College of Marxism,Shandong University of Traditional Chinese Medicine,Jinan 250355,China
  • Received:2019-12-23 Online:2020-12-25 Published:2021-01-21

摘要: 中国传统的农产品冷链物流配送各站点之间缺乏协作,不仅造成资源浪费,也导致时间成本较高,客户满意度较低。本研究从客户满意度出发,在对农产品冷链物流配送路径优化的基础上,建立协同配送优化模型,并通过实例分析验证模型的有效性。结果表明,协同配送能够有效降低配送成本,提升配送效益,从而为冷链物流企业的高质量配送路径方案选择提供了相应的指导。

关键词: 客户满意度, 农产品, 冷链物流配送, 路径优化

Abstract: The lack of cooperation between the traditional agricultural products cold chain logistics distribution stations in China not only caused waste of resources, but also lead to high time cost and low customer satisfaction. Based on the optimization of agricultural products cold chain logistics distribution path, this study established the collaborative distribution optimization model from the perspective of customer satisfaction, and verified the effectiveness of the model through case analysis. The results showed that, collaborative distribution can effectively reduce the distribution cost and improve the distribution efficiency, which provided the corresponding guidance for cold chain logistics enterprises to choose high-quality distribution path.

Key words: customer satisfaction, agricultural products, cold chain logistics distribution, path optimization

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