湖北农业科学 ›› 2020, Vol. 59 ›› Issue (24): 184-188.doi: 10.14088/j.cnki.issn0439-8114.2020.24.041

• 经济·管理 • 上一篇    下一篇

产业扶贫背景下地理标志农产品企业营销策略优化--以滁州市滁菊为例

时磊   

  1. 河海大学公共管理学院,南京 211100
  • 收稿日期:2020-01-14 出版日期:2020-12-25 发布日期:2021-01-21
  • 作者简介:时磊(1995-),男,安徽滁州人,在读硕士研究生,研究方向为土地经济政策,(电话)18705503720(电子信箱)shilei1056899@163.com

Marketing strategy optimization of geographical indication agricultural products enterprises under the background of industry poverty alleviation:Take Chuju in Chuzhou city as an example

SHI Lei   

  1. School of Public Administration,Hohai University,Nanjing 211100,China
  • Received:2020-01-14 Online:2020-12-25 Published:2021-01-21

摘要: 地理标志农产品具有鲜明的地域特征和竞争优势,着力发展地理标志农产品是实现农村产业扶贫和乡村振兴的有效途径。选取地理标志农产品滁菊,从产品市场营销视角出发,分析了目前产业扶贫背景下滁菊企业产品营销存在的问题,并提出营销策略的优化建议,以期助力地区产业扶贫与乡村振兴发展。

关键词: 产业扶贫, 滁菊, 营销策略, 地理标志农产品

Abstract: Geographical indication agricultural products had distinct regional characteristics and competitive advantages, which was an effective way to realize rural industrial poverty alleviation and rural revitalization. This study selected Chuju, an agricultural product with geographical indication, from the perspective of product marketing, analyzed the problems existing in product marketing of Chuju enterprises under the background of industrial poverty alleviation, and put forward the optimization suggestions of marketing strategies, so as to help the regional industrial poverty alleviation and rural revitalization development.

Key words: industrial poverty alleviation, Chuju, marketing strategy, geographical indication agricultural products

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