湖北农业科学 ›› 2020, Vol. 59 ›› Issue (21): 218-222.doi: 10.14088/j.cnki.issn0439-8114.2020.21.048

• 乡村振兴 • 上一篇    下一篇

基于SWOT分析电商扶贫机理及路径——以海南省白沙县为例

羊二丽   

  1. 海南大学政治与公共管理学院,海口 570228
  • 收稿日期:2020-02-24 出版日期:2020-11-10 发布日期:2020-12-21
  • 作者简介:羊二丽(1994-),女,海南儋州人,在读硕士研究生,研究方向为公共政策与地方治理,(电话)18898286763(电子信箱)724102157@qq.com。

Analysis of the mechanism and path of poverty alleviation of e-commerce based on SWOT: Take Baisha county Hainan province as an example

YANG Er-li   

  1. School of Politics and Public Administration, Hainan University,Haikou 570228, China
  • Received:2020-02-24 Online:2020-11-10 Published:2020-12-21

摘要: 随着互联网的发展,电商扶贫成为一项全新的扶贫方式,并在一些地区取得显著的成绩,但目前电商扶贫还处于摸索阶段,在应用过程中面临许多亟待解决的问题。以海南省白沙县为研究对象,采用SWOT分析理论,对海南省白沙县电商扶贫所面临的内部优势与劣势、外部机遇与威胁进行分析,并提出相应的发展策略和路径。

关键词: 电商扶贫, 机理, 路径, SWOT分析, 白沙县

Abstract: With the development of the internet,e-commerce poverty alleviation has become a brand-new poverty alleviation method,and has achieved remarkable results in some areas. However, at present, e-commerce poverty alleviation is still in the exploratory stage,and there are many problems to be solved in the application process. This study took Baisha county of Hannan province as the research object,and used SWOT analysis theory to analyze the internal advantages,disadvantages,external opportunities and threats of e-commerce poverty alleviation in Baisha county of Hanan province, and put forward the corresponding development strategy and path.

Key words: e-commerce poverty alleviation, mechanism, mechanism path, SWOT analysis, Baisha county

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