关键词: 农产品电商直播, 法律地位, 法律责任, 监管机制

Abstract: As a product of the internet development in the new era, e-commerce live broadcast of agricultural product has greatly expanded the marketing of agricultural products, and helped to promote the revitalization of rural areas and achieve farmers’ poverty alleviation. However, under different circumstances, the identity of the main body of the live broadcaster and the e-commerce live broadcast platform is complex and complex. Only when the legal status of the main body of both parties is clear, can the corresponding legal responsibilities be determined. This article specifically analyzed the legal status and responsibilities of anchors and e-commerce platforms through the classification of different types of agricultural products live broadcast goods, and put forward suggestions for improving the supervision of e-commerce live broadcasts, in order to promote the healthy development of the agricultural products e-commerce live broadcast industry.

Key words: e-commerce live broadcast of agricultural products, legal status, legal responsibility, supervision mechanism