关键词: 武汉市夜间旅游, 修正IPA分析法, 游客满意度

Abstract: In recent years,the development of night tourism in China was in full swing.However,through the investigation,it was found that there were still many problems in the development process of night tourism.Taking Wuhan city as the research object,this study introduced the revised IPA analysis method to evaluate the extended importance and tourists' satisfaction of Wuhan city night tourism.The results showed that tourists pay more attention to the price of leisure activities,the order of leisure activities,the price of shopping,communication facilities,public toilets and the convenience of obtaining tourism information,but their satisfaction was low.On this basis,this study put forward some suggestions from the aspects of enriching night tourism activities,maintaining the order of night tourism activities,improving the night tourism infrastructure,standardizing the price of night tourism products,in order to promote the sustainable and healthy development of night tourism in Wuhan city.

Key words: Wuhan city night tourism, revised IPA analysis method, tourists' satisfaction