关键词: 文旅融合, 湖州经验, 乡村振兴, 策略

Abstract: The integrated development of culture and tourism provides new opportunities for upgrading rural tourism, realizing a new round of innovative development and better promoting rural revitalization. From three aspects, this paper analyzed that cultural and tourism integration has injected new momentum into rural revitalization; it also discussed the successful experience of Huzhou city, Zhejiang province, where the concept of “Two Mountains” was born. The practical exploration experience of Huzhou city shows that in the practice of promoting rural revitalization by cultural and tourism integration development, all localities must adhere to the planning guidance, integrated development, innovation prying, brand driven and element linkage, which can effectively break the bottleneck of the integration of rural culture and tourism, promote the deep integration of rural culture and tourism, improve the quality and efficiency. On this basis, the strategies and path selection of deepening cultural and tourism integration and helping rural revitalization were put forward.

Key words: integration of culture and tourism, Huzhou experience, rural revitalization, strategies