中国畜产品民间质量声誉形成机制及实证检验

doi:10.14088/j.cnki.issn0439-8114.2020.09.025

湖北农业科学 ›› 2020, Vol. 59 ›› Issue (9): 122-126.doi: 10.14088/j.cnki.issn0439-8114.2020.09.025

中国畜产品民间质量声誉形成机制及实证检验

游锡火

牡丹江师范学院经济管理学院,黑龙江牡丹江 157012

收稿日期:2020-04-29 发布日期:2020-07-22
作者简介:游锡火(1969-),男,浙江台州人,教授,主要从事畜牧业经济与技术研究,(电话)15321402889(电子信箱)2893579340@qq.com。

The formation mechanism and empirical test of the folk quality reputation of animal products in China

YOU Xi-huo

College of Economics and Management, Mudanjiang Normal University, Mudanjiang 157012, Heilongjiang, China

Received:2020-04-29 Published:2020-07-22

摘要/Abstract

摘要： 通过对影响畜产品质量声誉的影响因素进行分析,构造出畜产品质量声誉的形成机制模型。并利用问卷调查获取的数据进行实证检验,最后得出了简要结论及提出了提升中国畜产品质量声誉的对策建议。

关键词: 畜产品, 民间声誉, 形成机制, 实证检验

Abstract: The influencing factors that affect the quality reputation of the animal produces were analyzed, and a model of formation mechanism was constructed. Using the date from questionnaire to test, a brief conclusion was got and suggestions to improve the quality reputation of animal produces were given.

Key words: animal products, folk reputation, formation mechanism, empirical test

中图分类号:

S851

游锡火. 中国畜产品民间质量声誉形成机制及实证检验[J]. 湖北农业科学, 2020, 59(9): 122-126.

YOU Xi-huo. The formation mechanism and empirical test of the folk quality reputation of animal products in China[J]. HUBEI AGRICULTURAL SCIENCES, 2020, 59(9): 122-126.

[1]	游锡火. 中国畜产品质量安全的双重二元性及其形成机制[J]. 湖北农业科学, 2019, 58(18): 163-167.
[2]	雷萌, 陈哲, 程水源. 恩施硒茶区域公用品牌培育研究[J]. 湖北农业科学, 2018, 57(13): 140-145.

中国畜产品民间质量声誉形成机制及实证检验

The formation mechanism and empirical test of the folk quality reputation of animal products in China

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