关键词: 农产品区域品牌, 品牌建设, 顶层设计, 发展方向

Abstract: ： Developing agricultural products regional brand is an effective way to deepen supply-side structural reform in agriculture and it is also a key measure to solve a series of problems such as increasing agricultural production without increasing income, low quality balance, serious homogeneity of products and structural contradiction between supply and demand in the market. On the basis of literatures review about agricultural products regional brand,it is showed that more studies should be done in future studies in the following aspects,such as brand positioning,top-level design,quality assurance,traditional agricultural heritage protection and germplasm resource protection, so as to improve the theory system of agricultural products regional brand.

Key words: agricultural products regional brand, brand building, top-level design, development direction